Walking around Paris during the last week, I’ve seen a few Smart cars completely smothered in ads.
Finally I got up the gumption to inquire with a driver leaving a Smart car plastered with fish, advertising a plasma TV: “Do you get paid for these ads?”
“110 euros a month,” he said. “It pays for my gas!”
He elaborated that there was one pink ad a few months ago that he found particularly embarrassing but otherwise he didn’t really mind the rotating ad program.
It started me thinking: drivers get paid for ads. EasyJet and RyanAir get paid to come to certain airports. Could there ever be a synthesis in the free rental car, one covered in ads? OK, even if it weren’t free, just discounted, would you drive around in what amounted to a sedan-sized billboard?
Have your say in the comments!