Code of Ethics
Pretty simple, actually: We don’t post things we don’t believe. All content is editorial, never pay-to-play. We have never been paid to promote a product or service in our writings, and we don’t publish press releases, “advertorials,” “adverposts,” or sponsored posts. (We’ve been offered, but we always refuse.) That means no quid pro quo, no “link exchange” or “article exchange” posting, and no paid reviews. If we like something, we praise it and link to it for free. If we don’t like something… that’s free too.

The site receives remuneration from advertising on the site. Advertisements do not affect editorial content. Ads may be served by Google, Linkshare, Commission Junction, Blogads, or others. Ad content is generated by these companies, often automatically on the basis of a search of blog post content. Some images are affiliate marketing ads, generated randomly. Links to third party sites may be affiliate links. However, this site will never recommend or praise a company because of an advertising or affiliate relationship. A regularly-updated list of companies with whom we have affiliate relationships, and whose ads may appear on the site, can be found on the “Book and Buy” page.

Privacy Policy
Mostly simple, too: Upgrade: Travel Better does not store any personally-identifying information about visitors who browse to the site. The only information we may keep is the e-mail we receive and the content of comments left by site visitors. Tips, opinions, or other messages e-mailed to the site owner may be published. If you do not wish to have your messages publicized, you are welcome to indicate that you wish your comments to be kept private. We respect all such requests. We adopt a journalistic policy regarding sources: if confidentiality is requested, it is respected as far as legally permissible.

Leaving a comment on the site requires an e-mail address. (The WordPress publishing system requires e-mail addresses for commenters, in part to reduce spam.) These e-mails are kept in the blog database, but will never be used for any marketing purpose. Commenters’ and posters’ IP addresses are recorded in our database. Please note that we are not responsible for the content of other users’ comments written as responses to posts.

Prior to November 2006, Upgrade: Travel Better was hosted at the address upgradetravel.blogspot.com. Blogspot is owned by Google. Therefore, if you previously browsed to the “legacy” version of this site, then Google’s privacy policy applies.

We use third-party advertising companies (e.g., Google, Yahoo, Commission Junction, Linkshare, Blogads, or other services) to serve ads when you visit our website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about advertisers’ use of browser data, or would like to learn more about not having this information used by these companies, click here. Upgrade: Travel Better only receives aggregate information (e.g., number of clicks) about visitors who click advertisements. We never receive any individually-identifiable or specific information about ad-click-throughs.

Like all websites we receive log information about visitors. We also employ third party analytics software such as Google Analytics. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, etc. IP addresses, etc. are never linked to personally identifiable information. Some analytics software may use cookies. We may use a tracking utility that uses log files to analyze this aggregate data. Curious to see what we see? Click the SiteMeter icon in the sidebar on any page.

Finally, the site uses links to third parties. A link should not be construed as an endorsement of the views, products, or services presented at the target site. The privacy policies of target sites apply there.

If you have any questions regarding the site’s policies, or anything else, please feel free to contact us.