In defense of kiosks
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Chris Elliott argues that airlines, hotels, and car rental agencies have gone too far with their kiosks and web-check-in.
Over-automating the travel business is bad news for people, though. Removing the personal touch forces us to work harder when we’re on the road. That’s exasperating, infuriating and sometimes embarrassing. And over the long term, it’s likely to drive us away from these companies that have poured money into technology at the expense of customer service. It’s time these airline, hotel and car rental companies realize there are still some things a machine can’t replace.
I’m not entirely in agreement. Sure, I like the personal touch as much as the next guy, and there’s lost opportunity to interact with our fellow humanity when kiosks are made ubiquitous, but does “removing the personal touch” really “force us to work harder when we’re on the road” ?? If anything, the opposite may sometimes be true.
I’m a big fan of some kiosk transactions (that is, when you can’t do it online…) Simple check-in for flights? Reprinting a boarding pass when I bone-headedly leave my online check-in printouts at my desk? (Like I did last week.) Love the kiosk.
I’m even a fan of the kiosk for the rental car transaction. I just used a kiosk a week ago at National Car Rental. It was quick, simple, and intuitive.
For hotels, I’m less of a booster. I’ve used the kiosk before, and it has spit out crappy rooms next to the elevator or the ice machine. The human may be better here.
But where kiosks aren’t available, and human help is the only option, it’s often far more time-consuming and tedious. Without a kiosk option, you have to wait for everyone in front of you to finish their business before you can conduct yours. The couple who’s never flown before, with the excess baggage? Enjoy your wait! What’s worse, pulling your own boarding pass, or waiting for others to be served?
I know that the travel companies, like banks, only put in the kiosks to cut their own costs. Especially their labor costs. And, especially in light of Monday’s Labor Day holiday, I recognize that there are people who lost their jobs to the machine. But in my opinion, throwing the kiosks out is not the answer, either. I’d argue that segmenting the market into those who need the human touch and those who don’t is good for customers — as long as those who need the human touch have the option.
So I put it to you: What’s your view of the kiosk? Vote in the poll below, or hit the comments with your kiosk tales…
Reader Joanna writes:






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