Upgrades and Downgrades — June 7, 2007 — more business class, downgraded miles, and more
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Upgraded: More trans-Atlantic business class
Richard Branson’s Virgin Atlantic is planning to launch all-business class flights across the Atlantic. They’re joining the fray with Maxjet, Eos, Silverjet, L’Avion, not to mention British Airways, Lufthansa, KLM, and Swiss, which each fly (or plan to fly) all-biz flights on particularly lucrative routes. Virgin’s plan involves a wholly new airline, not just flights within the regular schedule. But with all these new business class seats coming online, can business class price-slashing be far off? Supply and demand, after all…
Downgraded: Thai Airways miles
Yet another frequent flyer mileage program loses its value. Star Alliance founding member Thai Airways is hiking the number of miles necessary for award seats. Gary Leff has more.
Upgraded: Competition, luggage allowances
This is something we don’t see in the United States: In an effort to compete with its competitors on service and not just on price, SriLankan Airlines is raising the luggage allowance for flights out of Qatar. Admittedly, that’s a niche market, and they’re not raising the allowance across the board for all flights in the system. But it’s still interesting to see someone trying to differentiate their product, and not just compete on price.
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