Upgrades and Downgrades — August 29, 2007 — Lineups, fees, fab pilots, and the death of paper tickets
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Upgraded… or is it Downgraded?: Southwest boarding
Southwest Airlines has been test-marketing alternate boarding processes for a few weeks now. (Such as the family-only section test.) Now, in one of the latest tests, they are having passengers line up in the precise order in which they checked in. Not just Group A, B, or C. First person to check in is #1. This makes checking in early all the more important, since getting the last A pass is effectively the same as getting the first B pass. Seems like a major revision of their model (again, it’s only in a market test, not rolled out everywhere.) Reader Eric sent me this photo (I’m not sure of the original source), showing an example of the new lineup procedure. Is this really an improvement?? (Thanks, Eric!)
Downgraded: Ryanair check-in counters
I remember when First Chicago, now part of Chase, started charging a fee whenever bank customers used a real human bank teller. The fee was meant to force customers to use the ATMs. Now, it’s the web: Europe’s WalMart of the sky Ryanair is rolling out a new fee for customers who don’t check in online. Starting September 20, passengers will need to pay £2 or €3 (about US$4) if they check in at the airport. Swank.
Upgraded: The human touch
The counterpoint to the all-automated Ryanair way, perhaps: Scott McCartney has a nice feature on human touches that make the inflight experience more enjoyable. In this case, it’s United pilot Denny Flanagan, who hands out business cards with handwritten notes thanking customers for their business, orders takeout for passengers when there’s a diversion, and phones parents of unaccompanied minors when there’s a flight delay. Wow. Give that man a bonus. (Or maybe just his old pension back.)
Downgraded: Paper tickets
Rest in peace, muchachos. With e-tickets to become the international standard for all air travel on June 1, 2008, the International Air Transport Association placed its last giant order for paper tickets. 16.5 million of them will have to last through next May. Then they’ll be “collector’s items.” Stock up and save?





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