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	<title>Upgrade: Travel Better &#187; Hertz</title>
	<atom:link href="http://www.upgradetravelbetter.com/category/hertz/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.upgradetravelbetter.com</link>
	<description>Living the first class life -- at coach prices</description>
	<lastBuildDate>Wed, 26 Oct 2011 13:40:07 +0000</lastBuildDate>
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			<item>
		<title>Upgrades and Downgrades: Moscow hotels, Tokyo flights, $5 rental cars, and hot cheese</title>
		<link>http://www.upgradetravelbetter.com/2011/02/16/upgrades-and-downgrades-moscow-hotels-tokyo-flights-5-rental-cars-and-hot-cheese/</link>
		<comments>http://www.upgradetravelbetter.com/2011/02/16/upgrades-and-downgrades-moscow-hotels-tokyo-flights-5-rental-cars-and-hot-cheese/#comments</comments>
		<pubDate>Thu, 17 Feb 2011 03:14:51 +0000</pubDate>
		<dc:creator>Mark Ashley</dc:creator>
				<category><![CDATA[American Airlines]]></category>
		<category><![CDATA[car rental]]></category>
		<category><![CDATA[Hertz]]></category>
		<category><![CDATA[hotels]]></category>
		<category><![CDATA[United Airlines]]></category>
		<category><![CDATA[757]]></category>
		<category><![CDATA[AMR Corp.]]></category>
		<category><![CDATA[Disney]]></category>
		<category><![CDATA[Florida]]></category>
		<category><![CDATA[lawsuits]]></category>
		<category><![CDATA[Moscow]]></category>
		<category><![CDATA[rental cars]]></category>
		<category><![CDATA[Tokyo]]></category>
		<category><![CDATA[UAL Corp.]]></category>
		<category><![CDATA[Walt Disney World]]></category>

		<guid isPermaLink="false">http://www.upgradetravelbetter.com/?p=6415</guid>
		<description><![CDATA[Downgraded: Moscow For the sixth year in a row, Moscow has the most expensive hotel rates in the world for business travelers. The average Moscow rate fell 12 percent to 13,250 rubles ($452). Fell. Upgraded: Flights from NYC to Tokyo American Airlines is launching flights from New York JFK to Tokyo Haneda Airport. Haneda, which [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.upgradetravelbetter.com/wp-content/uploads/2011/02/hotel-ukraina-moscow.jpg" alt="hotel ukraina moscow Upgrades and Downgrades: Moscow hotels, Tokyo flights, $5 rental cars, and hot cheese" title="hotel-ukraina-moscow" width="427" height="459" class="aligncenter size-full wp-image-6419" /><br />
<strong>Downgraded: Moscow</strong><br />
For the sixth year in a row, <a href="http://www.bloomberg.com/news/2011-02-16/moscow-has-world-s-most-expensive-hotels-for-business-travelers.html" target="_blank" rel="nofollow" class="liexternal">Moscow has the most expensive hotel rates</a> in the world for business travelers.  The average Moscow rate <em>fell </em>12 percent to 13,250 rubles ($452). <em>Fell.  </em></p>
<p><strong>Upgraded: Flights from NYC to Tokyo</strong><br />
American Airlines is <a href="http://www.aa.com/i18n/amrcorp/newsroom/fp_aa_new_service_ny_hnd.jsp?v_locale=en_US&#038;v_mobileUAFlag=AA" target="_blank" class="liexternal">launching</a> flights from New York JFK to Tokyo Haneda Airport.  <em>Haneda</em>, which is closer to downtown Tokyo, not Narita, the primary international airport. </p>
<p><strong>Downgraded, then Upgraded: United grounds, then fixes, its 757s</strong><br />
United grounded all 96 of its Boeing 757s yesterday, to perform required emergency updates to all the planes&#8217; air data computers.  A day later, the airline reported that <a href="http://online.wsj.com/article/SB10001424052748704171004576148881961411992.html?mod=googlenews_wsj" target="_blank" rel="nofollow" class="liexternal">only 15 flights were nixed</a>, and that all planes were back online.  </p>
<p><strong>Upgraded: One-way rentals out of Florida</strong><br />
If you&#8217;re in Florida and looking to leave the state between April and June, Hertz is serving up <a href="http://www.hertz.com/rentacar/specialoffers/index.jsp?targetPage=floridadriveout.xml&#038;Category=Q" target="_blank" class="liexternal">one-way out-of-Florida rentals for merely $5 a day</a>.  Rates are good for a limited range of destination states, and for a max of 14 days, but $5 is cheap. No one-way drop-off fees, either.  Snowbirds bring the car in, you bring it out.  This isn&#8217;t necessarily something for everyone, but if it meets your needs, go for it.  (<a href="http://articles.latimes.com/2011/feb/15/news/la-trb-hertz-car-rental-florida-20110214" target="_blank" rel="nofollow" class="liexternal">via</a>)</p>
<p><strong>Downgraded: Hot cheese</strong><br />
Beware of hot cheese when you travel.  Seriously.  The headline: &#8220;<a href="http://www.travelmole.com/stories/1146377.php?mpnlog=1&#038;m_id=s~nvnns~" target="_blank" class="liexternal">Disney in Hot Cheese Lawsuit</a>.&#8221;  It&#8217;s quite sad, actually, for the kid who got hurt.  Poor child, but wow, what a sentence: &#8220;[Walt Disney Parks and Resorts] has just received the lawsuit from a Californian couple who say their four-year-old Isaiah Harris was injured at Cosmic Ray’s Starlite Café [at Orlando's Magic Kingdom] when he toppled into a scalding hot cup of cheese that had been prepared for pouring over nachos.&#8221;</p>
<p>(<a href="http://www.flickr.com/photos/94955764@N00/4282606555/" target="_blank" class="liexternal">image</a>)</p>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Hertz expands aspirational car rentals</title>
		<link>http://www.upgradetravelbetter.com/2010/09/20/hertz-expands-aspirational-car-rentals/</link>
		<comments>http://www.upgradetravelbetter.com/2010/09/20/hertz-expands-aspirational-car-rentals/#comments</comments>
		<pubDate>Tue, 21 Sep 2010 02:12:58 +0000</pubDate>
		<dc:creator>Mark Ashley</dc:creator>
				<category><![CDATA[car rental]]></category>
		<category><![CDATA[Hertz]]></category>

		<guid isPermaLink="false">http://www.upgradetravelbetter.com/?p=5954</guid>
		<description><![CDATA[It&#8217;s an oversimplification, sure. But there are basically two ways of looking at car rentals. You can either rent a car as to meet your transportation needs, or you can see your rental as an opportunity to try out a car that you wouldn&#8217;t otherwise have access to. It&#8217;s functional vs. aspirational renting. There&#8217;s nothing [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.upgradetravelbetter.com/wp-content/uploads/2010/09/hertz-rent2buy.png" alt="hertz rent2buy Hertz expands aspirational car rentals" title="hertz-rent2buy" width="289" height="81" class="alignleft size-full wp-image-5955" />It&#8217;s an oversimplification, sure.  But there are basically two ways of looking at car rentals.  You can either rent a car as to meet your transportation needs, or you can see your rental as an opportunity to try out a car that you wouldn&#8217;t otherwise have access to.  It&#8217;s functional vs. aspirational renting.</p>
<p>There&#8217;s nothing necessarily better or worse about one perspective or the other.  Personally, <a href="http://www.upgradetravelbetter.com/2007/03/07/reader-mail-why-would-i-want-to-upgrade-my-rental-car/" class="liinternal">I tend toward the practical</a>, but that&#8217;s a matter of taste.</p>
<p>Now Hertz is expanding a program that lets you rent cars that might otherwise be out of reach, under the auspices of <a href="http://www.hertzrent2buy.com/" target="_blank" class="liexternal">their Rent2Buy program</a>.</p>
<p>You can rent a car for $49 or $99 per day &#8212; $99 if the list price of the car exceeds $25,000.  If you choose to <em>buy</em> the car, you don&#8217;t pay the rental fee.  If you don&#8217;t buy, well, you rented a car.</p>
<p>These are used cars, admittedly, but perhaps you were considering, say, a Corvette or an Audi A6, and the quick test drive in the four-mile radius around the dealership didn&#8217;t quite cut it. In such an instance, the rental fee might be a worthwhile investment (I&#8217;m frankly assuming you don&#8217;t actually buy the car from Hertz). </p>
<p>Hertz has now expanded the program to 22 states, so it&#8217;s easier to play the rent-to-own game.</p>
<p>What I don&#8217;t get is why they would bother with rentals like Hyundai Accents as part of this program.  That&#8217;s a standard rental car already, but if you&#8217;re paying $49 a day, you&#8217;re paying WAY too much.</p>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Two other potential mergers that would affect the way you travel</title>
		<link>http://www.upgradetravelbetter.com/2010/05/04/hertz-dollar-thrifty-avis-google-ita-software-mergers/</link>
		<comments>http://www.upgradetravelbetter.com/2010/05/04/hertz-dollar-thrifty-avis-google-ita-software-mergers/#comments</comments>
		<pubDate>Wed, 05 May 2010 02:45:18 +0000</pubDate>
		<dc:creator>Mark Ashley</dc:creator>
				<category><![CDATA[Avis Rent a Car]]></category>
		<category><![CDATA[car rental]]></category>
		<category><![CDATA[Dollar Rent-a-Car]]></category>
		<category><![CDATA[fare search]]></category>
		<category><![CDATA[Hertz]]></category>
		<category><![CDATA[ITA Software]]></category>
		<category><![CDATA[mergers]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Kayak.com]]></category>
		<category><![CDATA[Orbitz]]></category>
		<category><![CDATA[rental cars]]></category>
		<category><![CDATA[Thrifty]]></category>
		<category><![CDATA[TripAdvisor]]></category>

		<guid isPermaLink="false">http://www.upgradetravelbetter.com/?p=5174</guid>
		<description><![CDATA[All the attention has been on the Continental-United merger, but that&#8217;s not the only M&#038;A action in the travel space. To wit: Hertz made an offer to buy Dollar/Thrifty for $41/share. Avis subsequently signaled interest in making a higher bid. Bottom line: The car rental market is about to shrink. Google is reportedly in talks [...]]]></description>
			<content:encoded><![CDATA[<p>All the attention has been on the <a href="http://www.upgradetravelbetter.com/2010/05/02/r-i-p-continental-united-and-continental-to-merge-after-all/" class="liinternal">Continental-United merger</a>, but that&#8217;s not the only M&#038;A action in the travel space.  To wit:</p>
<ul>
<li>Hertz made an offer to buy Dollar/Thrifty for $41/share.  Avis <a href="http://www.businessweek.com/news/2010-05-04/dollar-thrifty-says-it-s-ready-to-consider-avis-offer-update1-.html" target="_blank" rel="nofollow" class="liexternal">subsequently signaled interest in making a higher bid</a>.  Bottom line: The car rental market is about to shrink.</li>
<li>Google is <a href="http://dealbook.blogs.nytimes.com/2010/04/21/will-google-shell-out-1-billion-for-ita-software/?src=busln" target="_blank" rel="nofollow" class="liexternal">reportedly</a> in talks to buy ITA Software, which provides much of the functionality for sites like Orbitz, Kayak, TripAdvisor Flights, and others.  You can&#8217;t just google a ticket today, but you may do so soon.</li>
</ul>
<p>The battle for Dollar/Thrifty between Hertz and Avis is largely about consolidation and elimination of the competition (much like the &#8220;Continited&#8221; merger).  At the same time, buying Dollar/Thrifty would give Hertz or Avis a larger presence in the comparatively &#8220;downmarket&#8221; leisure travel segment. </p>
<p>The speculated deal for ITA Software is perhaps more interesting.  What will Google do if it gains the technology and software engineering human resources to run better fare searches?  Will they offer a search-of-searches, pushing traffic to airlines and online travel agencies, but putting Kayak and their metasearch ilk out of business?  Will Google challenge Expedia, Orbitz, Travelocity, et al. themselves and build a Google travel agency?  Will Google continue to sell the powerful ITA engine (which ITA lets anyone test drive <a href="http://beta.itasoftware.com/" target="_blank" class="liexternal">on their beta site</a> &#8212; login as guest) or will they let contracts expire and keep the technology for itself?  Plenty of theories, but no answers.</p>
<p>So in the past week, the competitive landscapes for flying, driving, and booking travel have all potentially changed, with minimal visible benefits to the consumer.  After all, less competition breeds higher prices.  </p>
<p>All we&#8217;re missing is a hotel deal and a cruise line merger, and we&#8217;ll be all set.  (The week is young.)</p>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Hertz waives surcharges for younger drivers</title>
		<link>http://www.upgradetravelbetter.com/2009/12/11/hertz-waives-surcharges-for-younger-drivers/</link>
		<comments>http://www.upgradetravelbetter.com/2009/12/11/hertz-waives-surcharges-for-younger-drivers/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 15:36:48 +0000</pubDate>
		<dc:creator>Mark Ashley</dc:creator>
				<category><![CDATA[car rental]]></category>
		<category><![CDATA[Hertz]]></category>
		<category><![CDATA[rental cars]]></category>

		<guid isPermaLink="false">http://www.upgradetravelbetter.com/?p=4380</guid>
		<description><![CDATA[Maybe it&#8217;s in the spirit of their new logo &#8212; their first tweak in years from the OJ-era of marketing &#8212; but Hertz is targeting younger customers by waiving their under-25 surcharge for a limited time. It&#8217;s a holiday promotion &#8212; you must pickup by December 31, 2009 &#8212; and you&#8217;ll still be out of [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.upgradetravelbetter.com/wp-content/uploads/2009/12/oj-simpson-hertz.jpg" alt="oj simpson hertz Hertz waives surcharges for younger drivers" title="oj-simpson-hertz" width="446" height="273" class="aligncenter size-full wp-image-4381" />Maybe it&#8217;s in the spirit of their <a href="http://www.upgradetravelbetter.com/go/hertz/" target="_blank" class="liinternal">new logo</a> &#8212; their first tweak in years from the OJ-era of marketing &#8212; but Hertz is targeting younger customers by <a href="https://www.hertz.com/rentacar/specialoffers/index.jsp?targetPage=under25feewaived.jsp&#038;Category=W&#038;TabLink=tlink1" target="_blank" class="liexternal">waiving their under-25 surcharge</a> for a limited time.</p>
<p>It&#8217;s a holiday promotion &#8212; you must pickup by December 31, 2009 &#8212; and you&#8217;ll still be out of luck if you&#8217;re under 21.  But if you&#8217;re in the surcharge age group of 21 to 24 years old, this could be welcome promo for the holidays.</p>
<p>Related:<br />
- <a href="http://www.upgradetravelbetter.com/2007/04/09/reader-mail-if-youre-under-25-how-do-you-rent-a-car-without-huge-surcharges/" class="liinternal">If you’re under 25, how do you rent a car without huge surcharges?</a><br />
- <a href="http://www.upgradetravelbetter.com/2009/08/19/before-and-after-hertz-to-start-photographing-your-rental-car/" class="liinternal">Before and After: Hertz to start photographing your rental car</a><br />
- <a href="http://www.upgradetravelbetter.com/2009/08/11/lousy-domestic-us-car-rental-rates-check-the-european-providers/" class="liinternal">Lousy domestic US car rental rates? Check the European providers</a></p>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Before and After: Hertz to start photographing your rental car</title>
		<link>http://www.upgradetravelbetter.com/2009/08/19/before-and-after-hertz-to-start-photographing-your-rental-car/</link>
		<comments>http://www.upgradetravelbetter.com/2009/08/19/before-and-after-hertz-to-start-photographing-your-rental-car/#comments</comments>
		<pubDate>Wed, 19 Aug 2009 13:04:53 +0000</pubDate>
		<dc:creator>Mark Ashley</dc:creator>
				<category><![CDATA[car rental]]></category>
		<category><![CDATA[Hertz]]></category>
		<category><![CDATA[rental cars]]></category>

		<guid isPermaLink="false">http://www.upgradetravelbetter.com/?p=3639</guid>
		<description><![CDATA[Renting a car with Hertz? You may soon notice them photographing your car, right before you ride off the lot, and upon return. Hertz has been testing the feature, and is rolling it out more widely. The photo system is part of a broader plan to use technology to increase efficiency and improve customer service, [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.upgradetravelbetter.com/wp-content/uploads/2009/08/hertz-before-and-after.jpg" alt="hertz before and after Before and After: Hertz to start photographing your rental car" title="hertz-before-and-after" width="500" height="212" class="aligncenter size-full wp-image-3640" /><br />
Renting a car with <a href="http://www.upgradetravelbetter.com/go/hertz/" target="_blank" class="liinternal">Hertz</a>?  You may soon notice them photographing your car, right before you ride off the lot, and upon return.  Hertz has been testing the feature, and is <a href="http://www.bloomberg.com/apps/news?pid=20601109&#038;sid=aYQ.cbmWJ9nw" target="_blank" rel="nofollow" class="liexternal">rolling it out</a> more widely.</p>
<blockquote><p>The photo system is part of a broader plan to use technology to increase efficiency and improve customer service, [Hertz Chairman and CEO] Frissora said. The equipment produces a high-resolution, digital photograph of the rental car, and will compare before and after pictures for differences, Frissora said. Hertz employees currently walk around the vehicle and mark any damage on a form, which the customer signs.</p>
<p>“There will be no discussion because the document would clearly show any incremental damage,” Frissora said. “This keeps customers from being placed in a confrontational position and saves time.”</p>
<p>The Park Ridge, New Jersey-based company’s customers would sign a waiver acknowledging the process and be billed for any damage, Frissora said. Hertz is testing the technology at a location at an airport in the northeastern U.S., he said. </p></blockquote>
<p>&#8220;There will be no discussion&#8221; seems a little brusque, but I get the point.  Why debate the condition of the car when there&#8217;s photographic evidence?</p>
<p>Here&#8217;s hoping that the camera won&#8217;t lie.  E-mailing a copy to the customer &#8212; both at the start and the finish of the rental &#8212; might be a low-cost way to ensure that the company is being an honest broker.</p>
<p>Dishonest rental locations have commonly tried to milk extra bucks out of customers by billing them for previously-existing damage to the vehicle.  (For the paranoid, it&#8217;s always been a good idea to take photos of your rental car before you drive it off the lot, though I admit it&#8217;s something I&#8217;ve never done&#8230;)  </p>
<p>But interestingly, the company suggests that it&#8217;s the one who&#8217;s going to come out ahead.  Hertz says it&#8217;s been letting too many dents and dings slide, for a loss of $170 million, and that the photo system will catch these dings, leading to greater earnings.</p>
<p>Which worries me.  Yes, the system SHOULD be win-win, by keeping both the agency and the customer honest.  But $170 million is a lot of dings and scratches.  Will the system start calling birdpoop dents?</p>
<p>Photos or no photos, don&#8217;t let your guard down.</p>
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		<slash:comments>15</slash:comments>
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		<item>
		<title>Upgrades and Downgrades &#8212; Hertz goes slumming, cleaner air, and Colbert on credit</title>
		<link>http://www.upgradetravelbetter.com/2009/04/01/upgrades-and-downgrades-hertz-goes-slumming-cleaner-air-and-colbert-on-credit/</link>
		<comments>http://www.upgradetravelbetter.com/2009/04/01/upgrades-and-downgrades-hertz-goes-slumming-cleaner-air-and-colbert-on-credit/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 02:21:05 +0000</pubDate>
		<dc:creator>Mark Ashley</dc:creator>
				<category><![CDATA[car rental]]></category>
		<category><![CDATA[credit cards]]></category>
		<category><![CDATA[Hertz]]></category>
		<category><![CDATA[rental cars]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[Advantage Rent]]></category>
		<category><![CDATA[environmentalism]]></category>
		<category><![CDATA[Stephen Colbert]]></category>
		<category><![CDATA[Visa Black Card]]></category>

		<guid isPermaLink="false">http://www.upgradetravelbetter.com/?p=2715</guid>
		<description><![CDATA[Downgraded: Hertz Oh, Hertz&#8230; you were always a class act among car rental firms. But then you go and buy the remains of my least favorite US rental chain, Advantage Rent a Car, out of bankruptcy. Sure, Hertz gets a low-rent name that can appeal to downmarket customers. But don&#8217;t they know that when you [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Downgraded: Hertz</strong><br />
Oh, Hertz&#8230; you were always a class act among car rental firms.  But then you go and buy the remains of my least favorite US rental chain, Advantage Rent a Car, out of bankruptcy.  Sure, Hertz gets a low-rent name that can appeal to downmarket customers.  But don&#8217;t they know that when you lie with dogs, you get fleas?  </p>
<p><strong>Upgraded: Air</strong><br />
A bright side of the downturn: The recession means less travel.  Which means <a href="http://uk.reuters.com/article/governmentFilingsNews/idUKLV32248420090331" target="_blank" class="liexternal">less pollution</a>.  (Duh.)  8% lower carbon emissions by the industry as a whole, in fact.</p>
<p><strong>Upgraded: The Race Card</strong><br />
Without any additional comment&#8230; video of Steven Colbert on the <a href="http://www.upgradetravelbetter.com/go/visablackcard/" target="_blank" class="liinternal">Visa Black Card</a>:<img src="http://www.ftjcfx.com/gb81iw-ousDFNKHJMLDFEKEMKJL" width="1" height="1" border="0" title=" " alt=" Upgrades and Downgrades    Hertz goes slumming, cleaner air, and Colbert on credit" />
<p>
<center><embed src='http://media.mtvnservices.com/mgid:cms:item:comedycentral.com:218485' width='360' height='301' type='application/x-shockwave-flash' wmode='window' allowFullscreen='true' flashvars='autoPlay=false' allowscriptaccess='always' allownetworking='all' bgcolor='#000000'></embed></center></p>
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		<slash:comments>0</slash:comments>
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		<title>Hertz introduces half-day car rentals</title>
		<link>http://www.upgradetravelbetter.com/2008/05/07/hertz-introduces-half-day-car-rentals/</link>
		<comments>http://www.upgradetravelbetter.com/2008/05/07/hertz-introduces-half-day-car-rentals/#comments</comments>
		<pubDate>Thu, 08 May 2008 03:16:08 +0000</pubDate>
		<dc:creator>Mark Ashley</dc:creator>
				<category><![CDATA[car rental]]></category>
		<category><![CDATA[Hertz]]></category>
		<category><![CDATA[rental cars]]></category>

		<guid isPermaLink="false">http://www.upgradetravelbetter.com/2008/05/07/hertz-introduces-half-day-car-rentals/</guid>
		<description><![CDATA[Everyone is ga-ga for the urban car-sharing services that have crossed into the mainstream. Now Hertz is fighting back with shorter rental terms at its European locations. It will now be possible to hire a car for three or six hours for short day trips, or nine hours for overnight trips. A Hertz survey revealed [...]]]></description>
			<content:encoded><![CDATA[<p><center><img src='http://www.upgradetravelbetter.com/wp-content/uploads/2008/05/car-cut-in-half.jpg' alt="car cut in half Hertz introduces half day car rentals"  title="car cut in half " /></center>
<p>Everyone is ga-ga for the urban car-sharing services that have crossed into the mainstream.  Now Hertz is fighting back with shorter rental terms at its European locations.</p>
<blockquote><p>It will now be possible to hire a car for three or six hours for short day trips, or nine hours for overnight trips.</p>
<p>A Hertz survey revealed that 61 per cent of travellers would be more likely to hire a car if they did not have to rent it for a full 24 hours.</p>
<p>The new service – Hertz 369 – is available at over 1,200 city and airport locations across Europe, including Belgium, France, Germany, Italy, Luxembourg, Netherlands, Spain, Switzerland and the UK. </p></blockquote>
<p>Why am I reminded of that unfortunate motel experience in 1998, when the front desk clerk asked, &#8220;You gonna need the room the whole night?&#8221;  Why yes, yes we did.  But I digress.</p>
<p>This isn&#8217;t Hertz&#8217;s descent into the equivalent of a seedy motel.  This is a good thing.</p>
<p>You might be surprised that a full 61% of travelers don&#8217;t want to rent a car a full day.  But consider parking expenses and hassle in center-city European cities, and it becomes more plausible.  Consider, too, that you could use a short-term rental car to shuttle yourself to the airport, and it makes even more sense.</p>
<p>Of course, it all comes down to rates.  But this is a welcome option.</p>
<p>(<a href="http://flickr.com/photos/timpatterson/2271705633/" target="_blank" class="liexternal">image</a>)</p>
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		<title>Hertz creates new spelling-challenged low-priced subsidiary</title>
		<link>http://www.upgradetravelbetter.com/2007/09/04/hertz-creates-new-spelling-challenged-low-priced-subsidiary/</link>
		<comments>http://www.upgradetravelbetter.com/2007/09/04/hertz-creates-new-spelling-challenged-low-priced-subsidiary/#comments</comments>
		<pubDate>Tue, 04 Sep 2007 11:15:42 +0000</pubDate>
		<dc:creator>Mark Ashley</dc:creator>
				<category><![CDATA[car rental]]></category>
		<category><![CDATA[Hertz]]></category>
		<category><![CDATA[rental cars]]></category>
		<category><![CDATA[travel]]></category>

		<guid isPermaLink="false">http://www.upgradetravelbetter.com/2007/09/04/hertz-creates-new-spelling-challenged-low-priced-subsidiary/</guid>
		<description><![CDATA[This week, Hertz rolled out a new subsidiary named SimplyWheelz, targeted at the leisure market. Let&#8217;s get one thing right out of the way: &#8220;SimplyWheelz&#8221; is an absolutely awful brand name, repulsively stupid in its gratuitous use of the Z in lieu of the plural S. Trying to be hip? Edgy? &#8220;Urban&#8221;? It didn&#8217;t work, [...]]]></description>
			<content:encoded><![CDATA[<p><center><img src='http://www.upgradetravelbetter.com/wp-content/uploads/2007/09/simply-wheelz.gif' alt="simply wheelz Hertz creates new spelling challenged low priced subsidiary"  title="simply wheelz " /></center>
<p>This week, Hertz rolled out a new subsidiary named <a href="http://www.simplywheelz.com/" target="_blank" class="liexternal">SimplyWheelz</a>, targeted at the leisure market.  Let&#8217;s get one thing right out of the way: <strong>&#8220;SimplyWheelz&#8221; is an absolutely awful brand name</strong>, repulsively stupid in its gratuitous use of the Z in lieu of the plural S.  Trying to be hip?  Edgy?  &#8220;Urban&#8221;?  It didn&#8217;t work, Hertz.  Marketers, just for using that &#8220;Z,&#8221; you get an &#8220;F.&#8221;</p>
<p>I know it&#8217;s hard to look past the awful name.  And it pains me every time I type that &#8220;Z.&#8221;  But let&#8217;s move on.</p>
<p>SimplyWheelz (ouch!) promises to be a &#8220;low cost, low rate&#8221; brand, by automating everything possible and pushing the rental transaction online wherever they can.  (Alamo/National rolled the automated rental out first.  See <a href="http://www.upgradetravelbetter.com/2006/11/15/alamo-and-national-speed-up-rental-car-checkout/" class="liinternal">here</a> and <a href="http://www.upgradetravelbetter.com/2007/02/16/how-are-car-rental-agencies-planning-to-improve/" class="liinternal">here</a>.)  They&#8217;ll also keep a smaller variety of cars on their lot and rent a narrower range of car classes.</p>
<p>Segmenting the car rental market is nothing new, and it&#8217;s common to see one brand under a corporate umbrella go for the holiday crowd while another tries for the less price-sensitive business clients.  Avis focuses on corporate contracts and business travelers, while their sister firm Budget targets the leisure traveler.  National is more business travel, Alamo more leisure.  On the other hand, Dollar and Thrifty, which are one company, both seem to target leisure travelers.  Maybe they should start a new business travel brand&#8230; &#8220;CarRentBizzz&#8221; if you want to throw some &#8220;Z&#8217;s&#8221; into your name.  ::shudder:: </p>
<p>For now, SimplyWheelz is only live at Orlando Airport.  Obviously, that&#8217;s a huge leisure market, and the car rental rates are already really, really low.  I priced out a reservation for a random set of dates in October, and SimplyWheelz was indeed the lowest, by $1.26 total, for a three-day rental.  </p>
<p>Hertz has built a reputation for solid customer service, so starting a largely self-service subsidiary is a bit of a risk to the brand name.  Especially since they remind users that they&#8217;re a part of Hertz on every webpage &#8212; it&#8217;s &#8220;SimplyWheelz by Hertz&#8221; everywhere you look.  Automation in itself isn&#8217;t a problem (see my <a href="http://www.upgradetravelbetter.com/2007/08/31/in-defense-of-kiosks/" class="liinternal">defense of kiosks</a>) but there needs to be a human &#8220;net&#8221; to catch you if the automation fails.  If Hertz can pull off this tightrope trick while lowering prices, then they&#8217;ll have a winner on their hands. </p>
<p>Now if only they learned how to spell.</p>
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		<title>Upgrades and Downgrades &#8212; June 18, 2007 &#8212; Aerial poledancing, greener rental cars, inflight wine, on-ground sippy cups, and profitable grannies</title>
		<link>http://www.upgradetravelbetter.com/2007/06/18/upgrades-and-downgrades-june-18-2007-aerial-poledancing-greener-rental-cars-inflight-wine-on-ground-sippy-cups-and-profitable-grannies/</link>
		<comments>http://www.upgradetravelbetter.com/2007/06/18/upgrades-and-downgrades-june-18-2007-aerial-poledancing-greener-rental-cars-inflight-wine-on-ground-sippy-cups-and-profitable-grannies/#comments</comments>
		<pubDate>Mon, 18 Jun 2007 05:10:31 +0000</pubDate>
		<dc:creator>Mark Ashley</dc:creator>
				<category><![CDATA[aggregators]]></category>
		<category><![CDATA[airlines]]></category>
		<category><![CDATA[airport security]]></category>
		<category><![CDATA[bizarre]]></category>
		<category><![CDATA[booze]]></category>
		<category><![CDATA[car rental]]></category>
		<category><![CDATA[environmentalism]]></category>
		<category><![CDATA[fare search]]></category>
		<category><![CDATA[Hertz]]></category>
		<category><![CDATA[hotels]]></category>
		<category><![CDATA[JetBlue]]></category>
		<category><![CDATA[Kayak.com]]></category>
		<category><![CDATA[Marriott]]></category>
		<category><![CDATA[rental cars]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[TSA]]></category>
		<category><![CDATA[US Airways]]></category>
		<category><![CDATA[wine]]></category>
		<category><![CDATA[Westjet]]></category>

		<guid isPermaLink="false">http://www.upgradetravelbetter.com/2007/06/18/upgrades-and-downgrades-june-18-2007-aerial-poledancing-greener-rental-cars-inflight-wine-on-ground-sippy-cups-and-profitable-grannies/</guid>
		<description><![CDATA[Downgraded: Odds of seeing pole-dancer art on London-Gatwick approach First it was the Kentucky Fried Chicken ad featuring a Colonel Sanders image visible from space. Now, a website&#8217;s advertisement featuring a giant chalk outline of a poledancing stripper is causing controversy in the UK. The image, in a field below a common approach path for [...]]]></description>
			<content:encoded><![CDATA[<p><img align="left" src='http://www.upgradetravelbetter.com/wp-content/uploads/2007/06/gatwick-poledancer.jpg' alt="gatwick poledancer Upgrades and Downgrades    June 18, 2007    Aerial poledancing, greener rental cars, inflight wine, on ground sippy cups, and profitable grannies"  title="gatwick poledancer " /><strong>Downgraded: Odds of seeing pole-dancer art on London-Gatwick approach</strong><br />
First it was the Kentucky Fried Chicken ad featuring a Colonel Sanders image <a href="http://www.upgradetravelbetter.com/2006/12/04/the-colonel-of-flyover-country/" target="_blank" class="liinternal">visible from space</a>.  Now, a website&#8217;s advertisement featuring a giant chalk outline of a poledancing stripper is causing controversy in the UK.  The image, in a field below a common approach path for flights to London&#8217;s Gatwick Airport, is only visible from the air, but is still causing an affront.  It&#8217;s likely to be removed soon.  But thanks to news reports and posts like this one far more people will see it online than ever would see it from a plane.  (Yes, I&#8217;m guilty of supporting their marketing machine&#8230; I know&#8230;)</p>
<p><strong>Upgraded: Kayak.com introduces alliance-based search</strong><br />
Aggregator <a href="http://www.upgradetravelbetter.com/go/kayak/" target="_blank" onmouseover="window.status='http://www.kayak.com';return true;" onmouseout="window.status=' ';return true;" class="liinternal">Kayak.com</a> tweaked its search tools ever so slightly, allowing you to sort by alliance (Star, oneworld, Skyteam) and not just by airline.  But you can only sort it that way AFTER you&#8217;ve the basic search.  (You can search preferred <em>airlines </em>up front, so why not <em>alliances</em>?  Meh.)  Orbitz has allowed alliance search for some time, but this is the first aggregator that I&#8217;m aware of that&#8217;s doing this.</p>
<p><strong>Upgraded: Hertz&#8217;s environmentalist credibility</strong><br />
Last September, Hertz rolled out its &#8220;Green Collection&#8221; of rental cars and I was thoroughly <a href="http://www.upgradetravelbetter.com/2006/09/06/hertz-insults-our-environmental-intelligence-with-their-green-collection/" target="_blank" class="liinternal">unimpressed</a>.  Buick LaCrosse?  Come on.  Where were the hybrids?  Well, it took nine months, but Hertz finally got around to buying more genuinely eco-friendly vehicles, with a purchase of 3,400 Toyota Priuses (or is that Prii?).  That&#8217;s more like it.</p>
<p><strong>Upgraded: Wine in coach. Viva jetBlue!</strong><br />
JetBlue is <a href="http://www.winebusiness.com/news/DailyNewsArticle.cfm?dataid=48757" target="_blank" class="liexternal">serving up</a> some slightly more interesting wines than usual the usual coach fare.  Thanks to a partnership with Best Cellars, the airline is giving their all-economy class passengers a slightly better guzzle.  Choosing wine for coach can be challenging, since it has to be a) cheap, b) in tiny ready-for-sale bottles, unlike in premium cabins, and c) pair-able with a wider range of foods.  I hadn&#8217;t thought about that last one before: After all, the wine in business and first can presumably be paired with the menu (though that&#8217;s not always obvious).  But in coach, a wine demands &#8220;versatility in pairing with a wide assortment of airport meals people bring on planes, including pan pizzas from Pizza Hut and Taco Bell burritos with chicken and mole sauce.&#8221;  (Taco Bell has a mole sauce?  Really?)  Either way, good for jetBlue, and good for their wine-imbibing passengers.  <em>(Thanks <a href="http://www.drvino.com/" target="_blank" class="liexternal">Tyler</a>!)</em></p>
<p><strong>Downgraded: US Airways right to serve any wine</strong><br />
Unlike jetBlue&#8230;  US Airways, which got into trouble for selling booze <a href="http://www.upgradetravelbetter.com/2007/01/30/new-mexico-orders-us-airways-to-stop-serving-booze/" target="_blank" class="liinternal">without a license</a> in New Mexico a few months ago, and which has been serving the sauce with a temporary scrip since then, was <a href="http://www.azcentral.com/arizonarepublic/local/articles/0614biz-usairways0614.html" target="_blank" class="liexternal">denied</a> an extension of its license this past week.  Tough break.  BYOB, anyone?</p>
<p><strong>Upgraded: Marriott; Downgraded: Ian Schrager  (or is it the other way around?)</strong><br />
Look, I happen to like Marriott hotels for what they are: Consistent, clean, competent, and overall comfortable spaces to spend the night.  (4 C&#8217;s!)  They usually don&#8217;t have too much bling or pizazz, though some of their big-city properties have that 1980s glitz that has an odd appeal to my mid-to-late-30s, graying-gracefully, receding-hairline self.  So when I hear that they&#8217;re <a href="http://www.marriott.com/news/detail.mi?marrArticle=174362" target="_blank" class="liexternal">teaming up</a> with Ian Schrager, king of the boutique hotel, to create a new boutique-y brand, I&#8217;m skeptical.  It seems like a late-to-the-game attempt to create a &#8220;W&#8221; chain within a chain.  If it adds a little funk to the Marriott decor, great.  (Bye bye brass fixtures, please!)  But it also smacks of desperation.  And isn&#8217;t Ian Schrager past this?  Seems like he&#8217;s here to cash in while the cashin&#8217; in is good.</p>
<p><strong>Upgraded: WestJet&#8217;s honesty; Downgraded: Little old ladies&#8217; pensions</strong><br />
Canada&#8217;s <a href="http://www.westjet.com" target="_blank" class="liexternal">WestJet</a> (hearts) little old ladies.  Not because they&#8217;re nice grandmas, but because they&#8217;re <a href="http://www.usatoday.com/travel/flights/2007-06-13-westjet-old-ladies_N.htm?csp=34" target="_blank" rel="nofollow" class="liexternal">walking piggy banks</a>, and the airline&#8217;s got a hammer.  Consider this nugget from the airline&#8217;s president:<br />
<blockquote>&#8220;There would be a little old lady coming up and she&#8217;d have a table and she&#8217;d have a chair and she&#8217;d have six or seven bags and we&#8217;d say &#8216;Yeah, take it on the plane. No problem.&#8217; Now we&#8217;re actually going to charge a little bit of money for taking that table and chair and those extra bags on board. And <strong>that incremental revenue that we extract from that little old lady is very, very profitable to us.</strong> Some 85% goes to the bottom line.&#8221;</p></blockquote>
<p>Good for him, for saying publicly what other airline executives discuss privately. So I guess the business traveler isn&#8217;t the company profit center; the rarely-traveled senior citizen is.  Bank it.</p>
<p><strong>Upgraded: Amputees and their TSA experience</strong><br />
Got a prosthetic?  The TSA <a href="http://www.usatoday.com/travel/flights/2007-06-12-airport-prosthetic-screening_N.htm?csp=34" target="_blank" rel="nofollow" class="liexternal">wants</a> to make your security checkpoint experience kinder and gentler.  Good!  On the other hand&#8230;</p>
<p><strong>Downgraded: Sippy cups, and TSA cinema verité</strong><br />
A former Secret Service agent <a href="http://consumerist.com/consumer/government-gone-wild/tsa-detains-mother-threatens-arrest-over-sippy-cup-full-of-tap-water-269001.php" target="_blank" class="liexternal">reports</a> that she was harassed when she accidentally carried her child&#8217;s sippy cup of water through security.  Stupid enough, but it gets more absurd: The TSA actually released a silent <a href="http://www.tsa.gov/approach/mythbusters/index.shtm" target="_blank" class="liexternal">security tape</a> of the incident, labeled &#8220;Mythbusters,&#8221; in their own defense.  Feel free to view the videos, read the incident report, review the embarrassed mother&#8217;s story, and decide for yourself.</p>
<p><strong>Upgraded: Demolition</strong><br />
Let me make myself perfectly clear: I want to help destroy this hotel.  I&#8217;ve never been to it, but I want to help Spanish hotel chain NH Hoteles wreck the Alcala Hotel in Madrid.  The company is holding a contest to see who can take a sledgehammer to the joint.  Only 30 lucky few will get to play rockstar-cum-wrecking ball.  Let the spirit of Keith Moon guide you.</p>
<p><IMG border=0 width=1 height=1 src="http://ad.linksynergy.com/fs-bin/show?id=EReIzb1idUs&#038;bids=100094.10000006&#038;type=3&#038;subid=0" ></p>
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		<title>Short hops &#8212; April 27, 2007 &#8212; Skybus re-redux, hourly rates you&#8217;ll like, and wine crawls through NYC</title>
		<link>http://www.upgradetravelbetter.com/2007/04/27/short-hops-april-27-2007-skybus-re-redux-hourly-rates-youll-like-and-wine-crawls-through-nyc/</link>
		<comments>http://www.upgradetravelbetter.com/2007/04/27/short-hops-april-27-2007-skybus-re-redux-hourly-rates-youll-like-and-wine-crawls-through-nyc/#comments</comments>
		<pubDate>Fri, 27 Apr 2007 22:56:39 +0000</pubDate>
		<dc:creator>Mark Ashley</dc:creator>
				<category><![CDATA[bizarre]]></category>
		<category><![CDATA[car rental]]></category>
		<category><![CDATA[Hertz]]></category>
		<category><![CDATA[Northwest Airlines]]></category>
		<category><![CDATA[rental cars]]></category>
		<category><![CDATA[Skybus]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[United Airlines]]></category>
		<category><![CDATA[wine]]></category>

		<guid isPermaLink="false">http://www.upgradetravelbetter.com/2007/04/27/short-hops-april-27-2007-skybus-re-redux-hourly-rates-youll-like-and-wine-crawls-through-nyc/</guid>
		<description><![CDATA[Skybus 1: How to contact Skybus I know, I know, enough already with the Skybus posts! But it&#8217;s the gift that keeps on giving. Recall that the startup airline, in its multi-pronged efforts to save money, claims it doesn&#8217;t have a customer service phone number, according to the website. But they do. Chris Elliott does [...]]]></description>
			<content:encoded><![CDATA[<p><img align="left" src='http://www.upgradetravelbetter.com/wp-content/uploads/2007/04/telephone-operator1.jpg' alt="telephone operator1 Short hops    April 27, 2007    Skybus re redux, hourly rates youll like, and wine crawls through NYC"  title="telephone operator1 " /><strong>Skybus 1: How to contact Skybus</strong><br />
I know, I know, enough already with the Skybus posts!  But it&#8217;s the gift that keeps on giving.  Recall that the startup airline, in its multi-pronged efforts to save money, <a href="http://www.upgradetravelbetter.com/2007/04/24/is-this-a-bus-you-want-to-ride-zero-frills-airline-skybus-launches-today-with-10-tickets/" target="_blank" class="liinternal">claims</a> it doesn&#8217;t have a customer service phone number, according to the website.  <em>But they do.</em>  Chris Elliott does Skybus passengers a public service by ferreting out that contact number &#8212; (614) 246-8800 &#8212; as well as the e-mail addresses of their customer service executives.</p>
<p><strong>Skybus 2: What&#8217;s next, Amway?</strong><br />
Be careful if you try booking a &#8220;vacation package&#8221; on the Skybus website. It&#8217;s really a <a href="http://www.airliners.net/discussions/general_aviation/read.main/3377886/" target="_blank" class="liexternal">timeshare sales pitch</a>.  Classy.</p>
<p><strong>Beats getting three toasters</strong><br />
In a smart marketing move, Northwest Airlines has started a gift registry.  Friends and family can make payment toward air travel, such as for a honeymoon.  Note that the registry funds can&#8217;t be applied to hotel, rental car, etc., as part of packages.  Air only.  But still, it&#8217;s surprising other airlines haven&#8217;t done this before.</p>
<p><strong>This isn&#8217;t Singapore Airlines</strong><br />
Iris Peterson, the oldest flight attendant in America&#8217;s skies, <a href="http://www.unitedafa.org/news/pdetails.asp?ID=182" target="_blank" class="liexternal">has retired</a> from United Airlines.  She started flying in 1946 and is now in her 80s.  Quite a bit of aviation history she&#8217;s witnessed, and a good number of job title changes, &#8220;sky girl&#8221; and &#8220;stewardess&#8221; among them.  Congratulations to Iris!  Though frankly I&#8217;m glad that she&#8217;s not flying anymore.  Honestly, was she able to perform all safety duties?  How productive would she have been during an emergency?  </p>
<p><strong>Red, white and drunk all over NYC</strong><br />
Got 36 hours to spend in New York?  Does a bar crawl feel a little too college for you?  How about a wine crawl?  Alright then.  Dr. Vino <a href="http://drvino.com/2007/04/26/36-hours-innew-york-city-for-wine-lovers/" target="_blank" class="liexternal">shows the way</a>.</p>
<p><strong>On top of the world, pissing down on creation</strong><br />
When you&#8217;re done with that wine tourism, you might need to hit the WC.  For the gentlemen, why not seek out a <a href="http://www.gadling.com/2007/04/27/urinals-with-views/" target="_blank" class="liexternal">urinal with a view</a>?</p>
<p><strong>Car rental by the hour goes mainstream</strong><br />
Hertz and other big rental car firms must be feeling some heat from Zipcar, Flexcar, iGo, and other regional short-term rental companies.  The big guys are increasingly <a href="http://www.usatoday.com/travel/news/2007-04-23-hourly-rental-usat_N.htm?csp=34" target="_blank" rel="nofollow" class="liexternal">offering hourly rates</a> for their cars.  Unlike hotels, hourly rates are a <em>good </em>thing, especially for business travelers doing same-day hit-and-run visits to cities.</p>
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