Over at View from the Wing, the bottom line is clear:

With this offer you can buy 40,000 miles for $1030, get 80,000 miles in return, and fly business class from the US to Europe. Or if you and a friend each have 40,000 miles, you transfer to each other for $430 apiece, and you now both have 80,000 miles — enough for a business class Star Alliance partner award to Europe.

And don’t forget that US Airways doesn’t block Star Alliance partner flights like United does. This is a great deal, and a great way to book a complex ticket in business class at a low price.

Here’s part of the e-mail that went out last week:

In light of recent international developments, and following our acquisition by the prestigious British Airways, beginning April 4th, L’AVION will fully merge with and formally change its name to OpenSkies.

The premium service you received on board L’AVION is not only being preserved, but further enhanced, all while maintaining very attractive prices. OpenSkies will be a unique, all business class airline featuring 2 cabins of service. You will recognize the normal L’AVION Business Class, which will be called “Biz Seat”, as well as enjoy an entirely new product, “Biz Bed” featuring a 180° fully reclining flat bed available at prices that are still unbeatable! You can combine the rates for the two classes, too. This way, you could, for example, book an outgoing flight in “Biz Seat” and a return flight in “Biz Bed”.

You will also benefit from the “British Airways Executive Club” customer-loyalty frequent flyer program, allowing you to accumulate BA Miles that can be converted to complimentary flights or upgrades.

What’s odd here is the branding of the cabins. OpenSkies has already been operating a two-cabin aircraft (down from three cabins, when they ditched economy), which this will align. But OpenSkies labels their cradle seats “Prem+,” while the L’Avion planes will use the “biz” title, implying business class.

From various reports from the field, L’Avion’s product has been widely described as a better premium economy product. Which is fine. And which would align with OpenSkies’ terminology. So the fact that they’re becoming OpenSkies, while at the same time still calling themselves “biz,” is odd.

(There is no sign that OpenSkies is (yet) adopting the “biz” nomenclature, so somehow, the merged airline will still maintain two distinct cabin identities.)

This is what L’Avion’s seats – the “Biz Seats” – look like now:

In any case, for aficionados of the discounted premium class travel, it seems that BA is sticking with their OpenSkies sub-brand, and that L’Avion really is the sole survivor of the all-premium independent airlines (though admittedly it’s not independent anymore…).

Related:
- Booking flights on L’Avion just got less risky
- Inside L’Avion, part un: a good seat but a shortage of fluids and information
- Inside L’Avion, part deux: the airline that is betwixt and between

Upgraded: Job applications on Virgin Atlantic
The unnamed author of this complaint letter to Virgin Atlantic, who ranted against the food served on board his flight from Mumbai to Heathrow, has been offered a new job: food tester for Virgin. Call me biased, but I still like Robert P.’s letter to Midwest Airlines better. (”You have chunks in your beer.”) Hey Robert, get any job offers lately?

Upgraded: Air Canada’s forms and applications
Remember the requirement that overweight passengers on Canadian airlines need to get a doctor’s note in order to get a second seat at no additional fee? The form that doctors must fill out is priceless. It’s practically designed to make both doctor and patient uncomfortable and embarrassed. To wit:

Have your patient sit on a paper covered examination table. Rest a ruler or straightedge on the left side of patient at the widest point (hip or waist) as shown on diagram below.

Mark the touch point between the ruler and the paper as Point A. Rest a ruler or straightedge on the right side of patient at the widest point (hip or waist). Mark the touch point between the ruler and the paper as Point B. Measure the distance between Point A and Point B. Indicate this measurement above under d) Surface Measurement.

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Upgraded: Extended stay hotels, again
Hilton is adding a new chain to its lineup: Home2 will be a new extended-stay brand, with an intended price point around $100 a night (less than the existing Homewood Suites brand in the Hilton family). The development cost is estimated at $70-75,000 per room. Launch locations are in Alabaster, AL, Baltimore/White Marsh, Charlotte, Elko, NV, Gadsden, AL (Alabama, again!), Jacksonville, NC (not FL); New York City, and three locations in San Antonio.

Upgraded: Ease of investing in a money-losing industry
Warren Buffett once said, “…if a capitalist had been present at Kittyhawk back in the early 1900s, he should have shot Orville Wright. He would have saved his progeny money.” Well, the assume that ol’ Warren isn’t putting money into in the new exchange-traded fund that invests in airline stocks, including 30% in non-US airlines. The symbol for the Claymore/NYSE Arca Airlines ETF: FAA. How clever. But will the folks at Proshares come up with a double-short airline ETF?

Upgraded: The return of all-business class New York-London flights
Maxjet, Silverjet, and Eos may be gone, but British Airways is bringing twice-daily all-business class flights between London and New York back to the air. The twists: 1) The service is on the smallest plane yet to fly the route, an Airbus A318. Not ‘19. Not ‘20. Forget ‘21. ‘18. 2) Instead of Heathrow, Gatwick, Luton, or Stansted, this flight will use the very centrally located London City Airport, which thusfar has only been used by regional jets to short-range destinations. 3) They’ll allow wireless text messaging and e-mail on board, but not phone calls. (hat tip Jared Blank)

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Many of those seats are still available. Economy class fares are creeping up for those folks who waited until the last minute to book their tickets, but business class (and premium economy) are still comparatively low.

If you’re doing a search for fares, run a separate search for business class fares. The economy search that is the default on most booking sites won’t necessarily capture business or first class fares, even if they’re lower than coach.

The best deal I’ve seen for last-minute 2008 holiday travel has to be on L’Avion, the all-business class carrier flying between Newark and Paris. $1479 plus taxes ($1,581.79 all-in) pays for the round-trip. The coach fare on Air France is $1623 for the same holiday dates. L’Avion isn’t the top-of-the-line business class seat — it’s a cradle, not a flat bed — but it’s $50 less than the cramped coach seat. No contest. (Plus, you can earn miles in British Airways’ Executive Club, as of December 2, 2008.)

Some of those flights may be operated by OpenSkies, the British Airways subsidiary that sells premium-economy (cradle) and business class (flat-bed) seats. A L’Avion seat in business is considered equivalent to an Open Skies Prem+. Check both sites, but I found the fares lower on the L’Avion side — even for the OpenSkies operated flights.

Related:
- Booking flights on L’Avion just got less risky
- Inside L’Avion, part un: a good seat but a shortage of fluids and information
- Inside L’Avion, part deux: the airline that is betwixt and between
- L’Avion (aff)

You know the financial crisis has gotten bad when investment bankers are forced to give up their paid business and first class seats.

Merrill Lynch & Co., UBS AG and JPMorgan & Chase Co. are telling senior bankers in Asia to fly coach on short-haul flights and reduce non-essential travel as they step up cost cuts, officials at the firms said.

UBS advised bankers this month to travel economy class for flights of up to five hours, two officials at the biggest Swiss bank said, asking not to be identified because it’s an internal policy. Merrill employees have been told to travel economy for flights of as much as three hours since mid-September, two executives at the firm said.
…
JPMorgan, the biggest U.S. bank, has requested senior bankers fly economy on flights of less than three hours since late August, said an official who declined to be identified.

But before you throw that pity party, remember that business class is still fair game on long haul flights. Plus, they can always use their upgrades…

More seriously, you have to wonder what this will do for the airlines who have relied on paid business and first class to make real money. With all the real estate the premium offerings take up on board, and with a shrinking customer base, what’s the future of the front of the plane?…

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British Airways is buying the last surviving standalone all-business class airline to cross the Atlantic. L’Avion, which flies from Newark to Paris-Orly, is being bought by BA and incorporated into their OpenSkies subisidiary.

The move comes as a bit of a surprise to me, since L’Avion and OpenSkies just started codesharing a few weeks ago. I would have expected that relationship to progress for at least few quarters before moving to full-on merger. But here we are.

The deal comes with a £54M pricetag, but about half of that covers the cash L’Avion has on hand.

British Airways plans to merge L’Avion into its new OpenSkies subsidiary, but that can only be a good thing, if recent reviews hold up.

But most importantly, the fact that L’Avion now has a major backer (with a meaningful frequent flyer program connected to a major alliance, I might add), it takes an element of risk off the table for those afraid to take the plunge with a standalone carrier. Especially after the spectacular failures of Maxjet, Eos, and Silverjet, it’s good to know that L’Avion tickets are highly likely to be backed by alternative itineraries, should a flight be cancelled or a route eliminated.

And, as we’ve seen, L’Avion’s service is a decent product in its own right. Flights in business class for $1499? Book away.

Related:
- Survival strategies of the all-business class airlines
- Inside L’Avion, part un: a good seat but a shortage of fluids and information
- Inside L’Avion, part deux: the airline that is betwixt and between
- L’Avion customer service: Meet your pilot and purser!

Eos and Maxjet have kicked the proverbial bucket, but the all-business carrier concept isn’t quite dead yet. Silverjet found new life by getting a cash infusion, a promise of more cash, and possibly even a bidding war/buyout offer. Huzzah for them!

But the other remaining trans-Atlantic airline, L’Avion, has figured that it can survive by partnering with others. And it’s linking up with another new airline — the British Airlines subsidiary OpenSkies, which launches flights from Paris (Orly) to New York (JFK) on June 19.

L’Avion will codeshare the OpenSkies flight, but not the other way around, at least for now. L’Avion flies all-business class from Newark to Paris, while OpenSkies flies a plane with business, premium economy, and economy from JFK to Paris. L’Avion’s seats are all forward-facing cradle seats (not lie-flat) while OpenSkies has alternating front-and-rear facing 180-degree lie flat business seats.

For L’Avion’s survival, getting a codeshare with a British Airways subsidiary seems like a smart move. I’m still not sure how they can afford to sell tickets for under $1500 round trip in business class and survive long-term, but the new codeshare may have thrown them a lifeline for the short term.

For a few years now, there’s been abundant competition for business-class travelers on the trans-Atlantic route, with upstarts carving out all-business class niches to woo passengers away from the major airlines. But until now, there’s been no such movement on the trans-Pacific routes.

But it’s no upstart that’s offering this new service. It’s Singapore Airlines.

They’re converting their ultra-long-haul Airbus 340-500’s to all-business configurations, which means that “Executive Economy” customers are getting the boot. These widebody planes will go from 181 passengers to 100.

Others have already chimed in on the issue. Jared Blank thinks this will be a cash cow. The Cranky Flier is skeptical, calling it a “no-win,” and throwing some barbs at the aircraft for good measure.

Is this a great business move? I don’t know. But my thoughts are this: The supply of business class seats on Singapore Airlines — a truly top-notch airline — just went up big-time. Maybe, just maybe, the frequent flyer seat inventory went up, too. This could be a great opportunity to cash in frequent flyer miles and really get some bang for your proverbial buck.

After all, Newark to Singapore is 9535 nonstop miles, according to the excellent Great Circle Mapper. If ever there’s a flight where you really want to be in business class, it’s this one.

Upgraded: Frequent flyer legislation
Downgraded: The value of your miles
Frequent flyer programs can be a byzantine maze. Above all, nearly everyone is cranky about being able to cash in their frequent flyer miles. I just tried winnowing down the uncomfortably large kitty of points for some Caribbean travel in May and was given the Heisman. But I’m not cheering on Washington state legislator Chris Hurst, who’s proposing a bill that would allow consumers to cash in their miles at 0.2 cents apiece. “Cash in” literally — for cash. House Bill 2707 is probably not going to go anywhere, but it’s meant as a shot across the bow of airlines whose point redemptions are increasingly stingy. Representative Hurst, call me when you start demanding 2 cents per mile or better. (via Pointswizard)

Upgraded: Delta’s business class seats… on some of its planes
Delta is rolling out new fully-flat seats on its 767s that travel internationally. Excellent news. But only on the 767s for starters, which means that the Delta fleet will have a patchwork of seating at the front of the plane. Sure, every airline rolls new seats out one plane at a time, but it’s odd to limit the rollout explicitly to one aircraft type.

Upgraded: Delta’s flight attendants’ trepidations
With Delta and Northwest in confirmed talks regarding a possible merger, the as-yet non-unionized flight attendants at Delta are looking to organize. Delta’s attendants might be members of the AFA-CWA as of February 14. Consider it a Valentine to Delta management. The goal is to “have a seat at the table” when merger discussions take shape.

Upgraded: Competition for hourly car rentals
With the success of hourly “car-sharing” rentals like Zipcar, the big car rental players are getting in on the action. Reportedly, Enterprise is launching its own version, dubbed “WeCar,” which is being test near Washington University in St. Louis. Just be sure to walk around the car and take photos before and after the rental. If WeCar is anything like their regular operation, those Enterprise guys will try to nail you for any damages on the car, whether it happened on your watch or not.

Upgraded: Gitmo!?
Disturbing and bizarre: There actually exists scheduled service to Guantanamo Bay, ironically provided by the happy-go-lucky sounding Air Sunshine, using 9-seat Cessnas. For those wishing to plan their trip, service is only four days a week, at $250 each way. Not cheap, for such a short trip, and you’d better hope they honor the return portion of the ticket. But you may never want to leave. After all, as Dick Cheney described the conditions for detainees at the base’s prison facilities, when he spoke to CNN in 2005, “They’re living in the tropics. They’re well fed. They’ve got everything they could possibly want.”

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Upgraded: Nude Aviation
Who could forget Naked Air, the chartered “airline” that transported “naturists” to sunny destinations. Now, a German travel agency will make naked flights a regular option. But for those longing for a long overnight trip in the buff, you’ll have to keep waiting. It’s just a short trip within Germany. (Seriously, why bother?)

Upgraded: Business travel blogging
Hirsute frequent flyer kingpin Randy Petersen has gathered a number of blogs related to business travel into one place — BoardingArea.com — and you’ll find Upgrade: Travel Better syndicated there, too. You’ll find some familiar names there as well, plus some spunky newcomers. The site’s launch was featured in the New York Times, too, including a photo of the hirsute proprietor. Check it out.

Upgraded: Hotel thieves
If you’ve ever stolen stuff from a hotel room, you can return those towels, glasses, bathrobes, and … punch bowls? In any case, if you’ve been a pilferer from the Renaissance Mayflower Hotel, your day of amnesty is here. Bring back the contraband, no questions asked. (Thanks Dr. Vino!)

Upgraded: JetBlue’s alliance prospects
Perhaps you remember my prediction from February 6 last year, that jetBlue and Aer Lingus would try to sync up in an alliance? Looks like the prediction was right, according to WSJ reports. But Aer Lingus might find some competition from jetBlue shareholder Lufthansa, who is also looking into an alliance of sorts with the ‘blue.

Upgraded: Short runways, long flights, 2-year old sarcasm
British Airways has announced another luxury initiative, aimed squarely at its all-business class competitors. The new all-business class service will fly from London’s City airport — a tiny airport with a short runway — to an as-yet unnamed New York area airport. The flight will feature only 36 seats on an Airbus A318. Not A319. Not A320. A318. The shortest in the family, and the biggest plane legally permitted to depart from London-City. The Cranky Flier has a nice post on the logistics of the proposed service. But jeez, it looks like my sarcastic comments from April 2006 were taken seriously: “What’s next?: Will someone determine that London City airport needs nonstop business class service to White Plains or Islip?” I guess life imitates snark?

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The ink barely dried on the demise of Maxjet, when this report in the New York Times hints at the next premium class carrier to try its hand at the cross-Atlantic luxury market. But it’s no venture-capital-backed startup. As mentioned last summer, it’s British Airways.

Much of the attention will be focused on British Airways, which is expected to introduce a “mini-airline” on Jan. 9. The discount start-up, developed under the code name Project Lauren, plans to begin service in May, flying a Boeing 757 configured mostly with premium-class seats between a European city (Paris and Brussels are the leading candidates) and New York (either Kennedy International Airport or Newark Liberty International Airport).

People involved with Project Lauren said the name of the new airline is likely to be Open Skies, a nod to a new agreement that takes effect in late March and greatly expands the ability of international airlines to choose new routes between Europe and the United States.

Historically, sub-airlines are a problematic proposition, because they end up competing against the parent company. And while many subsidiaries are on the discount end of the spectrum (Continental Lite, Delta’s Song, United’s Ted) this is a little different, as it’s aiming at premium passengers.

But what’s interesting is one word in the quote above: “mostly.” As in: “flying a Boeing 757 configured mostly with premium-class seats.” That means we’re looking at some economy seating on those flights.

Which, in turn, raises the question: Why bother? Why create a full-fledged multi-class airline, when a multi-class parent airline — BA — already exists? The answer may be labor costs. (Or, if you prefer, labour.) Pilots for the new airline would operate under a different (presumably less expensive) contract than regular British Airways pilots. A-ha.

So perhaps this is all just a way for BA to skirt existing contracts and pay their staff less money to do the same work they did before.

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Merry Christmas from Maxjet. The discount all-business class airline shut down all its operations today — on Christmas Eve — when it declared bankruptcy earlier in the day.

The airline’s demise was no surprise — see this post — but passengers are now left scrambling to find alternate ways to and from their destinations, with some help.

MAXjet said it was working with rival all-business class Eos Airlines to find alternative routes. Meanwhile, Continental Airlines and Silverjet Aviation Ltd., another all-business class carrier, said they would honor limited numbers of MAXjet tickets.

“Honoring” tickets doesn’t mean they’ll do it entirely for free, but the cost is minimal. Continental’s rules for accepting these Maxjet tickets state:

MAXjet customers will be accepted for travel on a standby basis on Continental flights between Los Angeles/Las Vegas/Newark and London Gatwick from Dec. 24, 2007 through January 6, 2008. Passengers will be charged a $50 per flight segment ticketing fee, plus any applicable taxes and security fees. Continental will waive the current fuel service charge normally required for Newark to London passengers.

Note that they don’t state that they’ll transport you in business class, just that they’ll transport you on a standby basis. Lesson: If you want to fly in business class, and if Eos or Silverjet will take you, take advantage of that (especially if it’s the superior service at Eos). Call them first before you just show up at the airport with your Maxjet scrip.

Also: if you haven’t started your travels yet, you may not be able to simply swap carriers. Getting a refund — if possible — may be the better option. Notify your credit card company and let them know. If you bought through a travel agent, call them ASAP.

Maxjet’s homepage has an apology and some instructions, too.

For those left with this conundrum, my condolences, and best wishes for finding a way home, or wherever Maxjet was going to take you. Feel free to report back with tales of how you got there and back.

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