Downgraded: American Airlines considers going fully a la carte
American Airlines is considering ditching the “combo meal” approach to plane tickets and going fully a-la-carte with all its fares. This potentially means something along the lines of Air Canada’s model, not just adding on fees for baggage. Amusing, to me: Air Canada’s executives “look down their noses a bit at the actions of their U.S. counterparts, saying a la carte pricing should be about transparency and customer choice, not simply revenue.” The promise of price transparency is not a victory for consumers unless everyone does it the same way: Making apples-to-apples comparisons will be harder if some airlines publish fares one way and other airlines don’t.

Downgraded: Sun Country files for Chapter 11
Sun Country, the Minnesota-based discount airline, has filed for bankruptcy protection… again. But hey, they’re still operating! Beats the “We’re sorry, all flights are canceled” message on the homepage of so many failed airlines. The airline faced a cash crunch after the company’s owner was indicted on federal fraud charges.

Upgraded: Odds of actually bringing liquids through security
TSA and international counterparts are “within a year” of relaxing restrictions on carrying liquids through security checkpoints. “TSA has been testing X-ray machines that can detect liquid materials used in bomb-making and the technology is close to be ready for widespread use. The X-ray machines themselves are already widely deployed in the U.S., but the software necessary for the liquids detection and evaluation is still being tested.” Again, these are already in action in Japan. What’s the holdup?

(image)

Downgraded: New York aviation landmarks
There are a handful of routes where pilots use land markers to guide their approach for landing. New York’s LaGuardia is one of them, and they’re about to lose a key marker: Shea Stadium, the home of the Mets, is being demolished. The use of these physical markers, seen from the sky, is kind of quaint. I recall flying into LaGuardia (on a different approach path) and listening to Channel 9 on United (which lets you listen in on the cockpit conversations with the tower). The tower’s instructions were something like “Turn left at the Statue of Liberty and fly up the river.” Awesome.

Downgraded: Flights to Pakistan
A note to any passengers flying to Pakistan: British Airways has indefinitely canceled its flights to Islamabad, in the wake of the Marriott hotel bombing. BA’s FAQ page for passengers with flights to Pakistan is here. Joe Brancatelli suggests that travelers to the region avoid US and UK airlines and hotels, and consider companies that cater to Japanese travelers instead.

Upgraded: Elite lines at American Airlines… and Southwest
American Airlines is rolling out the red carpets for their elite frequent flyers. Literally. Starting September 30, at select airports, you’ll find check-in lines, security lines, and boarding lines. (Before anyone gets upset: The TSA doesn’t control the security lines, the airports and airlines do. See here for a defense of the process.) I’m not frequently on board AA planes, so I’m not an elite with them. But I’m shocked that this isn’t already out there for AA flyers. Other airlines have been doing this for years. Years! More shocking, though also, not entirely: Southwest is rolling out elite lines, too.

Upgraded: Continental, caving, brings back the 500-mile minimum
An anonymous commenter brought it up early, and it’s since confirmed: Continental is reversing itself and granting passengers a minimum of 500 frequent flyer miles on flights under that distance.

Downgraded: “Fakeproof” passports
I love stories like this: British authorities touted the safety and security of their “e-passport,” effectively a passport with an embedded radio-frequency chip. Hacker-proof, they claimed. It was cracked, cloned, and altered within minutes. Minutes. Not even hours, much less days, or weeks. Minutes. The computer researcher proved his point by changing the data to make the passport appear to be Osama bin Laden’s, complete with passport photo. Just awesome. (Recall that, as posted a couple years ago, the easiest way to destroy the chip inside your passport, if you’re wary of RFID scanners stealing your personal information, is with a hammer.)

Downgraded: American Airlines upgrades
A downgraded upgrade? Indeed. American recently rolled out copayment fees for many of its upgrade awards. See the changes on the award chart here. More evidence of the devaluation of miles, if you needed a reminder.

Upgraded: European booking war hilarity
Britain’s Thomson Holidays, part of the TUI Group, came under heat for offering vacation rentals in Greece or Turkey for £14 a week. At £2 a night, that’s some cheap sleeps. Why was this problematic? Competitors complained that Thomson was changing customer expectations, causing travelers to hold out and wait for the rock-bottom room rate, instead of booking early. Sounds like crybaby talk to me.

Upgraded: Alliance dalliance
It’s not really a surprise, given the urge to merge that’s rampant in aviation today, but American Airlines, British Airways, and Iberia are looking to link up. They’re already alliance partners within Oneworld, and this isn’t a merger (yet), but the three airlines are trying to get antitrust immunity, so they can collude and set fares together. There’s really no benefit to consumers in this, especially if you fly between London and the United States. AA and BA dominate those routes, and the companies want to expand their price-setting power.

Upgraded: Google Maps’ sense of humor
Remember how Google Maps gave directions from the U.S. to Europe which included the instruction to swim across the Atlantic? Those jokesters recently did it again, suggesting you kayak across the Pacific Ocean. (They took it down, alas.)

Upgraded: Your chance to speak your mind on aircraft interiors
Friend of the blog Addison Schonland is doing some market research on aircraft interiors, and what you want to see inside those aluminum tubes. Take his poll, which will hopefully filter through to airline designers and execs attending the Aircraft Interiors Expo show next month.

Upgraded: Stormy weather
Priceline is once again rolling out a cute promotion, which promises to pay the cost of your vacation package if your trip is rained out, through November 16, 2008. The “Sunshine Guarantee” kicks in if a half inch of measured rainfall is present on HALF of the days of your trip. That’s a lot of rain, so don’t count on any payout. Kerala monsoon holiday, anyone?

TechCrunch also reports, citing “the CEO of a competing travel site” as a source, that American is “considering doing the same with Orbitz. If it does so, other airlines such as Continental and Northwest may follow suit.”

For starters, this stinks for consumers, because it’s making comparison shopping harder. Already we’re stuck comparing apples to oranges, thanks to the variation between the airlines’ myriad fees. But in the long run, I’m betting that pulling out of comparison sites will stink for the airline, too, and we’ll see this decision reversed.

The comparison with Southwest will inevitably arise. Sure, Southwest doesn’t show up in comparison sites, but Southwest customers have been “trained” for years now to skip the search engines and go straight to the airline. American doesn’t have that kind of culture built up, and it’s unlikely to go all-in toward creating such a culture at this point. Just pulling out of Kayak won’t do the trick. And worse, it’s a real pain in the butt to waste time looking all over the internet for the lowest fare. I have always disliked that about Southwest, but hey, it’s working for them. Still, Southwest is the exception — not everyone can pull off selling tickets solely on their their own. Even JetBlue caved in and started publishing fares on other sites.

American Airlines has played these games before. They once yanked first-class fares from Expedia, but came back three weeks later.

This sort of thing goes both ways, too. Notably, online travel agencies don’t claim to cover ALL the options. Orbitz, for example, limits customers’ choices in its rental car search to those companies that pay to be included.

I’m betting that American’s pullout is a bargaining strategy. They hate to pay any referral fees to sites that drive them customers, but they don’t want to lose those customers entirely. Their real goal: to negotiate a smaller revenue split with Kayak and/or Orbitz.

If I’m right, then American’s fares will be back online for comparison shopping within a month or so. If I’m wrong, then we will likely see other airlines do the same, and the business model of Kayak and its competitors is at risk. It’s not just venture capitalists who lose out if those sites fail: The consumer loses. So I really hope my prediction is right.

Dutifully playing follow-the-leader, and jumping into the proverbial meat-grinder, airlines are competing to make a bad scene worse. They’re piling on: adding fees, reducing benefits, and devaluing frequent flyer miles even more. And that’s just today. Yeah, it was a bad day.

Round one: Luggage fees
Barely wasting any time after American Airlines imposed a $15 fee for the first checked bag, United has followed suit. The new fee goes into effect “if you are traveling on or after August 18, 2008 on an Economy ticket or Economy award ticket purchased on or after June 13, 2008.” Yes, there are exceptions for elite frequent flyers (notably for all Star Alliance elites, and not just United elites) and premium-cabin passengers. Full details here.

Oh, and US Airways matched the $15 fee today, too. Who’s next?

Round two: Free stuff isn’t free anymore fee
American introduced a $5 fee for booking a free ticket online. Purely spiteful, as Gary Leff argued when this first arose. Online distribution was intended to lower costs, but now it’s just a profit center.

But American’s $5 fee seems downright generous compared to US Airways’ announcement today. There’s a double-whammy of “award ticketing fees” and “award processing fees.” The ticketing fees consist of $30 surcharge for U.S/Canada tickets, and $40 for international itineraries. But then there’s the “processing fee”: $25 continental U.S./Alaska/Canada, $35 Latin America/Caribbean, $50 Hawaii/international.

Extortionary.

Round three: Free trips will cost more miles
American jacked up the number of miles necessary for many free tickets and upgrades, thereby making it harder to reach your award goals. No surprise, alas, given the oversupply of miles chasing a shortage of flights in an age of increasing airfares. But still annoying.

So far, no other followers… yet. Give it a day or two, and it won’t be a surprise if others devalue your miles the same way.

Round four: We will kick elites like dogs, and you’ll like it
US Airways will piss off thousands of its elite frequent flyers with its new “enhancement” to the Dividend Miles program: “US Airways is also eliminating its bonus miles program for Preferred status Dividend Miles members. Preferred members currently receive mileage bonuses based on their status level. The Preferred bonus program will be discontinued for tickets purchased on/after Aug. 6, 2008.” Ouch. So, elites who previously accumulated miles more quickly can now kiss that benefit goodbye. How many elites will be kissing US Airways goodbye? (Hat tip to Benet Wilson for pointing this nugget out to me first!)

Rounds five through infinity: Everything else.
Beyond that, the fees just keep on coming. US Airways is adding fees for all soft drinks, including water. Excuse me, that’s “a new in-flight beverage purchase program.” Ooh, a program! Groan. They’re raising the price of booze, too, to a whopping $7. United is increasing various ticketing fees, across the board, too many to name. And US Airways is shutting clubs and arrival lounges. Satire just doesn’t cut it anymore.

Is there a silver lining in here anywhere? I can’t seem to find it.

Related:
- Copycat: US Airways mimics United, starts charging for second checked bag
- Death by a thousand cuts: US Airways edition

Thanks for your patience while the missus and I took some time off. Like Richard Nixon in 1968, I’m tanned, rested, and ready, as promised. Some observations on the trip itself — which was to the Turks and Caicos, incidentally — later. I don’t normally give trip reports, per se, but this one will deserve some special comment.

While in the T&C, I was blissfully disconnected. No laptop, no e-mail, and only one unfortunate check of the cellphone’s voice mail. The occasional TV showing CNN was too much information.

But even in this low-information environment, I learned about American Airlines’ imposition of a $15 fee for the first piece of checked luggage, effective June 15, 2008. In the a-la-carte travel environment we’re increasingly living in, this is no surprise, alas.

But it’s still stupid, especially doing it piecemeal, with a new fee every month. It’s bad PR, it cheapens the AA brand (making them seem even more like the much maligned Spirit Airlines, which has been charging for all luggage domestically for a while now), and it has negative ramifications for anyone getting on an American Airlines plane.

Anyone? “But hold on, I never check luggage! This won’t affect me!” you exclaim. So you would think. But you’re wrong: Now EVERYONE will be trying to squeeze their junk into their carry-ons to avoid the fee. The one-carry-on business traveler is now competing with the fee-avoiding vacationer. The battle for the bins is about to get much, much worse.

(FYI: While Alaska and Delta have said they don’t plan to follow suit, we’ll see how long that promise lasts. Read Chris Elliott’s post to see why others — such as Continental and United, who are considering it — are likely to add the fee soon.)

But wait, there’s more devaluation of the travel experience! It’s minor, but perhaps a suitable coda to our vacation, which had us flying on US Airways, not the aforementioned American. US Airways, never content to be left out of a story of PR or declining customer service, has eliminated the free 12-gram packages of pretzels from its domestic flights, effective June 1.

Isn’t air travel glamorous?

—–
…And a housekeeping note:
It turns out I wasn’t the only one to take a vacation, recently. My e-mail inbox took a vacation without letting me know it, and also came back from holiday this weekend. That is to say that my “unread” folder has ballooned to several thousand messages, with some messages going back several weeks. Not sure why they weren’t delivered until now, but I’ll be slogging through in coming days. I was wondering why there weren’t any outraged messages re: the luggage fees when I checked mail on Saturday, but now I know. (The messages are all there now.) If you were expecting a reply to something and didn’t get one, this may be why.

“Helvetica” was really a quite fascinating flick, and it’s got me noticing streetsigns, logos, and other public typefaces with a greater awareness. At least for the next few days, before the film “wears off.”

Why am I mentioning this? Because at one point in the film, in discussing the rise of the sans serif font in corporate literature, the film spotlights the designer Massimo Vignelli. Vignelli is the mastermind behind the New York City subway signage, as well as the American Airlines brand and logo. The AA logo was meant to convey modernity, and in contrast to some of the earlier iconography, it was a pretty revolutionary change.

But notably, American Airlines is cited as the only U.S. airline to keep the same logo and visual identity for the last forty years. If you review the timetable covers over time you’ll see the shift from the busy, 1950’s style to the modernist Helvetica base design you still see today. (Vignelli apparently was forced to include the eagle in American’s logo, despite his numerous objections.)

So what does the persistence (or lack thereof) of a logo say about a company? Consistency? Dependability? Dynamism? Conservatism?

Either way, there’s a whole lot of Helvetica out there.

American Airlines’ logo may seem staid by today’s corporate design standards, but it is positively gorgeous compared to some other logos in the travel industry. Here’s the lowest-hanging fruit:

Just awful. What says “luxury hotel” about that logo? Blechh.

Maybe they need a little Helvetica.

Thanksgiving is almost upon us. And I’m giving thanks that I’m not traveling this holiday. But in the spirit of the season, how about an upgrade/downgrade cornucopia:

Downgraded: Hooters Style
Kyla Ebbert, the Southwest miniskirt bandit, has posed for Playboy. Glad to know she wasn’t in it for the publicity. Nah, never… What took her so long?

Upgraded: Carry-on rules for UK travel
The UK may — may — allow passengers to have more than one carry-on item again, if airports demonstrate their ability to handle the load. If they pass muster, airports will be greenlighted starting January 7, 2008.

Upgraded: Weight-based airfare proposals
An Australian doctor is proposing airfare based on your weight. Not a particularly practical policy for advance purchases, but heck, hotels have tried it, so why not.

Downgraded: American Airlines’ flight tracking
What did AA do to keep up with the list of 130 diverted flights on December 29, 2006? It kept a list on a legal-sized notepad. Way to work the high tech! (via Consumerist)

Upgraded: Elitism on Greyhound
Greyhound, taking a page from the Skybus playbook, is charging $5 for early boarding on its buses. It’s not a bus with free wifi, but it’s a start, I guess.

Downgraded: Merger Mania
Yes, Delta and United are in play for a merger. Sure, Delta said the airlines weren’t talking. But their stockholders (hedge funds) were. So who the heck knows if this will actually happen. We’ve seen this thing before (United-Continental? US Airways-Delta?) and it hasn’t happened. Bottom line: airlines are making record profits, despite record fuel prices, and yet they still keep arguing for a need to cut capacity and raise fares, which is most easily effected through a merger. This makes no sense on so many levels. I remain opposed to airline mergers, like a broken record.

Downgraded: OneWorld cooperation
American Airlines AAdvantage members will no longer earn elite-qualifying elite-bonus frequent flyer miles when they fly on oneworld partner British Airways. Lovely. Remind me why we have alliances, again? Updated: Several readers have written in (and the Global Traveller has written in comments) that the linked article by Tim Winship is wrong: Elite bonus miles are cut. Elite qualifying miles remain. I note that smartertravel.com pulled the article down from their site. Thanks to all who wrote in!

Upgraded: Motel 6’s reputation
Arthur Frommer offers this tip on finding “a stunning value for the price” in hotel accommodations: Look for ones that feature an interior corridor. “Stunning value”? That’s really quite an endorsement. I appreciate the sentiment — and yes, those with interior corridors are newer than those with exterior corridors — but isn’t it still just a Motel 6? The walls are thin and the bed isn’t that comfy. Sure, it’s better than some alternatives, but “stunning value”? I’ve stayed at Hyatts for $37 a night via Priceline. THAT’S “stunning value.”

Upgraded: In-flight service, Sesame Street style
Next flight, remember: Your flight could always be worse. You could end up with Grover as your flight attendant. Video below… (via FlyAwayCafe)

Internet addicts, take heart: American Airlines says it will be the first U.S. airline to bring inflight internet access to domestic skies.

The airline said Wednesday that it will test the service next year on some Boeing 767-200 jets that mostly fly transcontinental routes.

American will charge a fee for the hookup but said it did not know how much that would be.

American, a unit of AMR Corp., said it signed a memorandum of intent with AirCell LLC to provide the service.

AirCell will build cellular towers throughout the continental United States to transmit the signals. Planes will have three antennas, two on the bottom and one on top.

Notice that there’s a whole lot of future tense in there. “Next year.” “Will build towers.” Where’s the beef?

We’ve been hearing about the buildout of AirCell for well over a year now, and it hits the news about once per quarter. (Scott McCartney’s last piece on it was on April 3 of this year, if you’re keeping track.)

Boeing tried its hand at a satellite-based system, Connexion, but that folded. Maybe AirCell will do better: Inflight internet would be nice on longer domestic flights, and I’m happy to see an American commit to it. But I’ll believe it when I see it.

Thanks to reader Paul, who quips: “No word yet on whether they’re forcing AirCell to change their name to ‘AAirCell.’” (ThAAnks PAAul!) Sorry.

Related:
- Inflight internet moves closer to reality in American airspace
- “No Cellphones” light to be added to aircraft interiors
- It’s official: Boeing pulling the plug on its inflight internet service, Connexion

(image)

Downgraded: Any last smidgen of credibility for inflight radio interviews
If you’ve ever flipped through the inflight audio dial on American Airlines, you’ll know that there’s a channel (#9) devoted to “interviews.” University of Chicago economist and Freakonomics author Steve Levitt was invited to participate… for the low, low price of $3995.00. I honestly never gave those interviews advertorials much of a listen, but the participants pay-to-play? And for that much?? Wow. ZERO credibility. (Thanks, Dr. Vino!)

Upgraded, possibly: The international airport welcome wagon
The U.S. Senate has passed a bill expanding the “model airport” program to other international ports of entry.

In April, the DHS designated Houston’s Bush International Airport as the first “model” port of entry, adding multilingual signs and informational videos narrated in Spanish, French, German and English to guide arriving travelers through the customs and immigration process. Arriving visitors are also presented with a “Welcome to the U.S.” brochure.

Unclear if general tone of the arrivals halls will feel any less like a police station, what with the fingerprinting and generally gruff attitude of every employee, but here’s hoping it helps.

Downgraded: British Airways’ standing among royal Qataris
Members of Qatar’s royal family were kicked off a British Airways flight for not following safety procedures, when they refused to take their seats. Why wouldn’t they sit? “After boarding, the women complained about the seats they had been allocated because they were next to men they did not know.” Setting aside the culture clash: None of this would have happened if British Airways would actually allow advance seat assignments for passengers on fares lower than the most expensive tickets. (Given their seating concerns, I imagine the royals flew discounted business business class.)

Downgraded: Your privacy (who knew it could be downgraded more?)
Under an expanded security agreement between the US and the EU, gobs and gobs of personal data can and will be shared with governments. If asked, airlines will be required to hand over any information they collect from you. Ask for a king-size bed as part of your package? Homeland Security will know. (Via Consumerist)

Upgraded: TSA Chief Kip Hawley’s internet presence
Downgraded: Logical explanations
Security guru Bruce Schneier is running a multi-part interview with TSA Director Kip Hawley this week. The first part is here. Bruce questions the logic of the 3-ounce liquid restrictions, etc. I’m happy to see Hawley reaching out again, but some of the answers just don’t cut it. For example: “If a TSO finds you or the contents of your bag suspicious, you might get interviewed and/or have your bags more closely examined. If the TSO throws your liquids in the trash, they don’t find you a threat.” Huh? What? Read the whole thing.

(image)

American’s seat is an step up from their old seats, but it’s a tweak, not a redesign. The seat is angled when fully extended, which in my book puts it immediately behind any 180-degree product.

Better lighting? Better power ports? Privacy screens? All good. But not top of the line.

Much like United’s announcement, the focus is on the hardware, not the service aspect. Don’t get me wrong, improvements of any kind are great, and I’m looking forward to similar bravado in improving economy class seats. (… crickets chirping …) But I’d like to see an American carrier commit not only to improving the mechanics of travel, but also the experience of travel. Consistent, friendly, helpful service. Is that too much to ask?