American Airlines officially announced the expanded rollout of their improved business class seats to their Boeing 777 fleet yesterday, on the same day as United’s announcement of their next-generation business class. It’s good to see some improvements. But I’m sorry, American, United takes the trophy home on this one.
American’s seat is a step up from their old seats, but it’s a tweak, not a redesign. The seat is angled when fully extended, which in my book puts it immediately behind any 180-degree product.
Better lighting? Better power ports? Privacy screens? All good. But not top of the line.
Much like United’s announcement, the focus is on the hardware, not the service aspect. Don’t get me wrong, improvements of any kind are great, and I’m looking forward to similar bravado in improving economy class seats. (… crickets chirping …) But I’d like to see an American carrier commit not only to improving the mechanics of travel, but also the experience of travel. Consistent, friendly, helpful service. Is that too much to ask?