This is not quite the same as fellow German luxury carmaker Daimler-Benz’s service car2go. Car2go focuses on renting small (cheap) cars, such as the Smart fortwo. Rather, BMW is offering up its luxury car fleet, so you can rent that M6 coupe for a few hours, if that suits your fancy.
The new program, “BMW on Demand,” is only available at the BMW World center in Munich, and not, say, at neighborhood rental locations throughout the city.
Obviously the rate per hour will be higher than your typical carsharing. Rates range from 16 at 32 euros per hour. That’s a hefty premium, but I supposed you’re renting a BMW, after all, not a Kia.
But there are also some other differences in the contract:
In a key difference between BMW on Demand and many car sharing providers (Zipcar as well as smaller, regional organizations), however, BMW will have users pay for fuel on top of their rental fee. Whereas Zipcar users are charged for the full reservation period regardless of an early return, BMW on Demand says users will only be charged for the actual use period.
Insurance is included, but if you have to invoke it, you’re on the hook for a 750 euro deductible. (And if the car is considered a luxury vehicle, your credit card may not cover you, either. Read the fine print or call your card issuer.)
Click on the image to see a larger screenshot of cars available and rates.