luggage unclaimed Smart marketing: InterContinental brands will reimburse (some) airline baggage fees
For a limited time, InterContinental Hotels Group properties will reimburse some guests’ checked baggage fees. So a hotel chain — including InterContinental, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Holiday Inn Club Vacations, Staybridge Suites, and Candlewood Suites — is indirectly subsidizing airlines. Interesting.

Beginning Aug. 16, when travellers book two consecutive weekend nights at any one of the 4,500 IHG hotels worldwide for stays between Sept. 1 and Dec. 30, 2010, their checked bag is free. Travellers can participate each and every weekend they stay with an IHG hotel during the “Check It Free” promotion period, when they pay for their hotel stay using their Visa® Card.
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Download a rebate form via www.ihg.com/freebag and submit it with copies of your hotel receipt and baggage fee receipt for the same trip postmarked by Jan. 31, 2011.

Rebates are in the form of a prepaid Visa card, which carries monthly fees if you don’t exhaust it within six months.

The rebate has quite a few moving parts: 1) weekends only, 2) 2 night minimum, 3) Q4 only, 4) pay with Visa. Break any one of those rules, and say bye-bye to the rebate. Plus: 5) expiring-balance on the rebate itself.

Given those restrictions, this is potentially useful for weekend getaways. But for weekend getaways, won’t a carry-on suffice?…

So this ends up being great PR for IHG, but not necessarily something that will benefit the masses. That said, if you can map this out in advance, and you can make this work: Go for it!
 Smart marketing: InterContinental brands will reimburse (some) airline baggage fees
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pixel Smart marketing: InterContinental brands will reimburse (some) airline baggage fees
Categorized in: hotels, InterContinental, luggage

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