There are ads that heighten brand awareness, make you feel attached to a company’s products, and generally make you, the consumer, confident that this firm is for you. And then there are these ads.
Turkish Airlines appears to need some design help. And perhaps pity. See the images below.
The first is a PR image featured in a German newsmagazine’s feature on “exotic” (!) flight attendant uniforms. (“Exotica above the clouds” … really?!) But look at the plane’s amazing engineering feats: It manages to remain upright, despite missing its front landing gear!
The second is a photo snapped in a mall, with a very unfortunately-positioned banner. The other side of the escalator, pointing upward, might have been a better choice…
(image 1 via Photoshop Disasters; image 2)
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February 8th, 2010 at 11:01 pm
Talk about bad way of advertising. I know it’s not supposed to be funny, but come on.
February 8th, 2010 at 11:23 pm
I like how that magic levitating A330 has the nose of a 737 welded on ahead of the new, modern, square doors.
February 8th, 2010 at 11:34 pm
Twitter Comment
Turkish Airlines gets it’s advertising upside down RT @upgradetravel: [link to post]
February 9th, 2010 at 10:54 am
haha, not the best placement for an add.
February 9th, 2010 at 10:16 pm
Nice quip on the minotaur-esque aircraft construction, Forty2!
February 10th, 2010 at 1:01 am
Haha funny stuff – loved the first pic
February 10th, 2010 at 2:48 am
Hi,
First picture is just a photoshop joke. The real one is in our site.
http://www.thy.com/images/Image/fotograf_arsivi/kabin1b.jpg
The second picture above has drawn our attention, thanks for posting the picture and comments. We would like to clarify this issue with further information.
The picture was taken in Muscat, Oman. The agency that is responsible for this project had a breakdown of their internal approval systems that resulted in the supplier being misinformed about the correct way to adhere the signage in question. The sign was taken down after 2 days, with an apology letter from the agency. A correct version of the sign
http://i50.tinypic.com/v5lc0h.jpg had displayed for a month.
Thank you for your time.
Serdar Ekrem Sirin
Advertising Manager
Turkish Airlines
February 10th, 2010 at 5:26 am
[...] http://www.upgradetravelbetter.com [...]
February 10th, 2010 at 9:27 pm
@Serdar Ekrem Sirin, thanks for stopping by to make your comments, and for providing the context for these images.
February 11th, 2010 at 9:19 am
Serdar Ekrem Sirin,
Actually the photo of the “corrected” banner on the escalator is from a completely deferent escalator and from the opposite side compared to the original pic.
Fact checking much over at Turkish Airlines?
February 12th, 2010 at 7:53 am
It’s Mall Branding activity in Muscat. The artwork is prepared by the local agency but the one in the picture is not the approved one and it is taken out two days after the implementation.It’s the fault of the agency so it is not fair to accuse Turkish Airlines.
February 17th, 2010 at 9:27 am
“Hi
I work for the agency in Muscat and I can confirm that this was due to the supplier positioning the poster incorrectly. As soon as we were aware of the mistake, it was taken down. It had nothing to with Turkish Airlines.”
Thank you
Adam Byairs
Zeenah Group
May 20th, 2010 at 4:05 pm
Does anyone know where the photo of the escalator with the Turkish Airline ad originally came from? I’d like to contact the person who took that photo. Thank you, Lee