Maybe it’s in the spirit of their new logo — their first tweak in years from the OJ-era of marketing — but Hertz is targeting younger customers by waiving their under-25 surcharge for a limited time.

It’s a holiday promotion — you must pickup by December 31, 2009 — and you’ll still be out of luck if you’re under 21. But if you’re in the surcharge age group of 21 to 24 years old, this could be welcome promo for the holidays.

Related:
- If you’re under 25, how do you rent a car without huge surcharges?
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- Lousy domestic US car rental rates? Check the European providers