Very cute ad by Air New Zealand, mocking the fees, surcharges, and inconveniences that give discount airlines a bad name. It comes on the heels of their “Nothing to Hide” ad campaign and inflight safety video that feature NZ staff wearing nothing but body paint.
Nicely played!
(Correction: the ad is from January 2009. Don’t let its age detract from your enjoyment.)
(via @laurably)
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June 27th, 2009 at 7:09 am
The SaverJet.com web site is part of that campaign — the feedback form is hilarious.
But basically, a major airline is telling us: don’t go thinking that you can pay less. I mean, I’m all for taking pot shots at underhanded practices by low-costs, when they’re aimed at consumers. In particular, the practice of not being transparent on prices is very very thoroughly wrong. They’d probably be less apt as viral material, but labor practices also ought to be scrutinized.
Still, low-costs also brought a lot of operational efficiency and focus on whittling prices down, keeping the incumbents on their toes, and several of those incumbents are guilty of many of the same behaviors.
June 29th, 2009 at 7:23 am
Twitter Comment
Very cute ad by Air New Zealand, mocking the fees, surcharges [link to post]
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