Once again, it’s not immediately obvious if this is purely a publicity stunt, or a brilliantly evil scheme to get passengers to exercise their narrow individual self-interest and harm their fellow travelers: Ryanair is offering a cash bounty to the person with the “best” idea for the next fee they should start charging.

Ryanair, Europe’s largest low fares airline, today (12th Mar) invited passengers to suggest the airline’s next ancillary revenue idea after Chief Executive, Michael O’Leary, confirmed that the company is examining the possibility of passengers paying to use the on board toilets in a drive to keep costs down and lower Ryanair’s guaranteed lowest fares even further.

This Europe wide competition invites passengers to submit their most ingenious, wacky and creative ideas to Ryanair via the www.ryanair.com website to be in with a chance of winning a €1,000 cash prize.

Win €1,000, cost your fellow passengers millions! Awesome.

Given the airline’s “all press is good press” attitude, and the fact that it’s not that hard to conceive of further things to sell or charge for, it’s almost certainly a stunt.

My own flippant suggestion for them: A subdued website fee, perhaps for €1. Instead of suffering through the Tokyo-at-night garishness of the regular Ryanair website, you could buy your ticket in the relative calm of a more tastefully-designed site. The online equivalent of an airport lounge.

Where’s my prize?

Thanks to reader Christoph for the tip!