A couple of weeks ago, Sean O’Neill of Budget Travel pinged me with some news of more hybrid rental cars hitting the lots: Enterprise was adding 5000 hybrids to its fleet (totaling 7000 nationally), and sister company Alamo/National was bumping their hybrid fleet to 2000 vehicles.

Agencies are reporting more and more hybrids on their lots. But this growth story is being countered by reader reports that they weren’t able to actually rent the hybrid they reserved. Reader Steve reported that his reservation for a hybrid (at Hertz) was substituted for a different class when he showed up at the airports (two separate airports in California).

Then Tyler Colman of Dr. Vino, when renting from Fox Rent A Car at Oakland Airport, was told that hybrids were being cut back at the company “because the transmissions kept dying at 30,000 miles.” Hmm. Seems fishy.

I asked for comment from Fox Rent-a-Car, to see if this was actually a company-wide decision, or if this was just a big talker at the front desk. I still await their response.

Transmissions or not, the deck is stacked against hybrids in rental fleets, given the way rental cars are actually purchased. Sean’s post sums it up well:

Why are there so few hybrid rentals? I posed that question to Neil Abrams, president of the rental car consulting and research firm Abrams Consulting. He explained that rental car companies do not have an advantage with volume pricing buying power. Hybrids are so popular that car dealerships can get bigger margins selling directly to retail customers instead of rental car companies. Meanwhile, automakers are willing to offload lots of standard engine cars and below-market prices to rental car companies— to clear their inventories. So a rental car company can buy (to pick a random example) a Mercury Sable for, say, roughly $12,000. They can rent it for a year. Then they can re-sell it as a used car, and make money off the resale. This is far more profitable to them than buying a hybrid car, which might cost $20,000. They’ll have to charge far higher daily rates to customers to try to recoup the cost. But in an era of under-$2-a-gallon gas, not enough customers may rent the hybrids at the premium prices.

Indeed. And that’s more likely the better explanation for hybrid shortages at California airports. In this climate, it’s frankly surprising that any rental car company is adding hybrids to the fleet, period.

Enterprise’s expansion of the hybrid supply is unlikely an act of altruism. Perhaps they’re making a bet on the future direction of fuel prices. Let’s just hope the transmissions hold up.

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