How personal! JetBlue begins letter to customers: “Dear Mr. Soandso…”

Nov

2008

Posted by: Mark Ashley

Fantastic: Reader David received this e-mail from JetBlue, begging him to book some tickets. Here’s the lead:

“Dear Mr. Soandso?” So and so?

The airline realized its rather impersonal mistake and sent a message to David shortly thereafter, apologizing…

We are so sorry. Recently we sent some of our valued TrueBlue members an email that was incorrectly addressed due to a technical issue with our database.

Please accept our apologies for this error and any offense it may have caused.

Technical issue? Yeah, sure, the computer decided to call David “Mr. Soandso.” Time to write to the CEO, David Barger:

Dear Slick,

Thanks for the e-mail, Champ. I enjoyed the personalization of your last message, Boss, and hope to fly your airline soon, Cap’n. I sure am feelin’ the love, Chief.

Hope you’re keepin’ it real, Ace!

Best regards, yadda yadda yadda,

Mr. Guy, a.k.a. Slick, Dude, Slim, Coach, El Jefe, and, of course, Mr. Soandso

Categorized in: JetBlue, reader mail

4 Comments

4 Responses to “How personal! JetBlue begins letter to customers: “Dear Mr. Soandso…””

Tino Says:
November 7th, 2008 at 9:07 am
At least they didn’t start the letter with “Dear Sh*tforbrains” or something worse…
Happy Hotelier Says:
November 9th, 2008 at 4:45 pm
How about the 2008 Travvies?
Beth Blair Says:
November 11th, 2008 at 11:47 am
This post totally cracked me up – but they did get the “Mr.” correct.
Ryan Walean Says:
January 5th, 2009 at 6:08 pm
That’s really weird. But I’ve also seen it in the February 2008 issue of Consumer Reports under the “Selling It” section, and maybe that’s a good way to see it in a major publication…