Canadian startup car-sharing company CityFlitz is rolling out $1/day car rentals, with rentals up to one week.
$1.00? Take that, Zipcar!
This isn’t Hertz, to be sure. The service is, at first, limited to the Toronto area. (Vancouver is in their sights.) Vehicles are small (easy to park!), such as Mini Coopers or Smart cars.
The catch? The cars will be covered with ads. You’ll be a driving billboard. And you’ll be expected to drive a minimum of 30km (18.6 miles). But the rental costs you a single loonie.
You may not want to use the service if you’re picking up a client and taking them to lunch. But for personal use in town, it’s certainly a cheap option.
Unlike, say, airlines that slather their seatback trays or interiors with ads, and yet charge you a hefty airfare, there’s a real discount here for putting up with advertising. And as long as you’re driving, you don’t even have to be subjected to the ads yourself.
Would you drive around in a mobile billboard for a dollar a day? Hit the comments.