02
Jul
2008

lavion Booking flights on L’Avion just got less risky

British Airways is buying the last surviving standalone all-business class airline to cross the Atlantic. L’Avion, which flies from Newark to Paris-Orly, is being bought by BA and incorporated into their OpenSkies subisidiary.

The move comes as a bit of a surprise to me, since L’Avion and OpenSkies just started codesharing a few weeks ago. I would have expected that relationship to progress for at least few quarters before moving to full-on merger. But here we are.

The deal comes with a £54M pricetag, but about half of that covers the cash L’Avion has on hand.

British Airways plans to merge L’Avion into its new OpenSkies subsidiary, but that can only be a good thing, if recent reviews hold up.

But most importantly, the fact that L’Avion now has a major backer (with a meaningful frequent flyer program connected to a major alliance, I might add), it takes an element of risk off the table for those afraid to take the plunge with a standalone carrier. Especially after the spectacular failures of Maxjet, Eos, and Silverjet, it’s good to know that L’Avion tickets are highly likely to be backed by alternative itineraries, should a flight be cancelled or a route eliminated.

And, as we’ve seen, L’Avion’s service is a decent product in its own right. Flights in business class for $1499? Book away.

Related:
- Survival strategies of the all-business class airlines
- Inside L’Avion, part un: a good seat but a shortage of fluids and information
- Inside L’Avion, part deux: the airline that is betwixt and between
- L’Avion customer service: Meet your pilot and purser!

 Booking flights on L’Avion just got less risky Booking flights on L’Avion just got less risky



 Booking flights on L’Avion just got less risky


pixel Booking flights on L’Avion just got less risky

4 Responses to “Booking flights on L’Avion just got less risky”

  1. From the Mind of J Says:

    The saving grace of the all-business lines, I guess. Hopefully this foothold will mean others will pop up or return. Of all of the business class airlines, I figured EOS was going to be the one to hold out because it had by far the greatest customer satisfaction.

  2. 2008 December 15 » Upgrade: Travel Better Says:

    [...] – Booking flights on L’Avion just got less risky – Inside L’Avion, part un: a good seat but a shortage of fluids and information – Inside [...]

  3. L’Avion to rebrand as OpenSkies, but with own cabin identity | Upgrade: Travel Better Says:

    [...] identityPosted by: Mark Ashley L’Avion, the French all-premium class airline that was bought by British Airways last year, is being merged into BA’s existing premium class sub-airline, OpenSkies. But while [...]

  4. Bargain last-minute business class fares for the holidays | Upgrade: Travel Better Says:

    [...] – Booking flights on L’Avion just got less risky – Inside L’Avion, part un: a good seat but a shortage of fluids and information – Inside [...]

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