02
Jul
2008

lavion Booking flights on L’Avion just got less risky

British Airways is buying the last surviving standalone all-business class airline to cross the Atlantic. L’Avion, which flies from Newark to Paris-Orly, is being bought by BA and incorporated into their OpenSkies subisidiary.

The move comes as a bit of a surprise to me, since L’Avion and OpenSkies just started codesharing a few weeks ago. I would have expected that relationship to progress for at least few quarters before moving to full-on merger. But here we are.

The deal comes with a £54M pricetag, but about half of that covers the cash L’Avion has on hand.

British Airways plans to merge L’Avion into its new OpenSkies subsidiary, but that can only be a good thing, if recent reviews hold up.

But most importantly, the fact that L’Avion now has a major backer (with a meaningful frequent flyer program connected to a major alliance, I might add), it takes an element of risk off the table for those afraid to take the plunge with a standalone carrier. Especially after the spectacular failures of Maxjet, Eos, and Silverjet, it’s good to know that L’Avion tickets are highly likely to be backed by alternative itineraries, should a flight be cancelled or a route eliminated.

And, as we’ve seen, L’Avion’s service is a decent product in its own right. Flights in business class for $1499? Book away.

Related:
- Survival strategies of the all-business class airlines
- Inside L’Avion, part un: a good seat but a shortage of fluids and information
- Inside L’Avion, part deux: the airline that is betwixt and between
- L’Avion customer service: Meet your pilot and purser!

 Booking flights on L’Avion just got less risky Booking flights on L’Avion just got less risky



 Booking flights on L’Avion just got less risky


4 Comments

4 Responses to “Booking flights on L’Avion just got less risky”

  1. From the Mind of J Says:

    The saving grace of the all-business lines, I guess. Hopefully this foothold will mean others will pop up or return. Of all of the business class airlines, I figured EOS was going to be the one to hold out because it had by far the greatest customer satisfaction.

  2. 2008 December 15 » Upgrade: Travel Better Says:

    [...] – Booking flights on L’Avion just got less risky – Inside L’Avion, part un: a good seat but a shortage of fluids and information – Inside [...]

  3. L’Avion to rebrand as OpenSkies, but with own cabin identity | Upgrade: Travel Better Says:

    [...] identityPosted by: Mark Ashley L’Avion, the French all-premium class airline that was bought by British Airways last year, is being merged into BA’s existing premium class sub-airline, OpenSkies. But while [...]

  4. Bargain last-minute business class fares for the holidays | Upgrade: Travel Better Says:

    [...] – Booking flights on L’Avion just got less risky – Inside L’Avion, part un: a good seat but a shortage of fluids and information – Inside [...]

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