http://www.upgradetravelbetter.com/2008/06/04/fuel-prices-achieve-what-customer-dismay-couldnt-the-death-of-ted/ Living the first class life -- at coach prices Fri, 20 Nov 2009 13:55:54 -0700 hourly 1 http://www.upgradetravelbetter.com/2008/06/04/fuel-prices-achieve-what-customer-dismay-couldnt-the-death-of-ted/#comment-22169 Robert Bradford Mon, 09 Jun 2008 17:09:24 +0000 http://www.upgradetravelbetter.com/2008/06/04/fuel-prices-achieve-what-customer-dismay-couldnt-the-death-of-ted/#comment-22169 You are absolutely right about Ted! I've used these Southwest wannabe's as examples of stupid strategy for years in my strategic planning classes. The low end of the price spectrum is littered with corpses and floating in red ink. And those who aspire to the high end of the spectrum lack the one think frequent fliers like us want - a big enough network that we can fly our favorite airline (or at least alliance) wherever we want to go. I guess most of us will stick with whoever dominates our local hub until someone gets it right. If they would only stop trying to attract people who fly once a year... You are absolutely right about Ted!
I’ve used these Southwest wannabe’s as examples of stupid strategy for years in my strategic planning classes.
The low end of the price spectrum is littered with corpses and floating in red ink. And those who aspire to the high end of the spectrum lack the one think frequent fliers like us want – a big enough network that we can fly our favorite airline (or at least alliance) wherever we want to go.
I guess most of us will stick with whoever dominates our local hub until someone gets it right. If they would only stop trying to attract people who fly once a year…

]]> http://www.upgradetravelbetter.com/2008/06/04/fuel-prices-achieve-what-customer-dismay-couldnt-the-death-of-ted/#comment-22152 Beth Fri, 06 Jun 2008 13:13:41 +0000 http://www.upgradetravelbetter.com/2008/06/04/fuel-prices-achieve-what-customer-dismay-couldnt-the-death-of-ted/#comment-22152 I just flew United last weekend to Hawaii (not Ted) and saw Ted aircraft along the way. It made wonder how long they had. Guess my intuition was correct. I just flew United last weekend to Hawaii (not Ted) and saw Ted aircraft along the way. It made wonder how long they had. Guess my intuition was correct.

]]> http://www.upgradetravelbetter.com/2008/06/04/fuel-prices-achieve-what-customer-dismay-couldnt-the-death-of-ted/#comment-22143 Nick Wed, 04 Jun 2008 22:10:26 +0000 http://www.upgradetravelbetter.com/2008/06/04/fuel-prices-achieve-what-customer-dismay-couldnt-the-death-of-ted/#comment-22143 haha...great post. I agree - Ted was always a half-assed attempt from a legacy airline to be "cool," but it was a huge failure. haha…great post. I agree – Ted was always a half-assed attempt from a legacy airline to be “cool,” but it was a huge failure.

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