12
May
2008

lavion Survival strategies of the all business airlines

Eos and Maxjet have kicked the proverbial bucket, but the all-business carrier concept isn’t quite dead yet. Silverjet found new life by getting a cash infusion, a promise of more cash, and possibly even a bidding war/buyout offer. Huzzah for them!

But the other remaining trans-Atlantic airline, L’Avion, has figured that it can survive by partnering with others. And it’s linking up with another new airline — the British Airlines subsidiary OpenSkies, which launches flights from Paris (Orly) to New York (JFK) on June 19.

L’Avion will codeshare the OpenSkies flight, but not the other way around, at least for now. L’Avion flies all-business class from Newark to Paris, while OpenSkies flies a plane with business, premium economy, and economy from JFK to Paris. L’Avion’s seats are all forward-facing cradle seats (not lie-flat) while OpenSkies has alternating front-and-rear facing 180-degree lie flat business seats.

For L’Avion’s survival, getting a codeshare with a British Airways subsidiary seems like a smart move. I’m still not sure how they can afford to sell tickets for under $1500 round trip in business class and survive long-term, but the new codeshare may have thrown them a lifeline for the short term.

 Survival strategies of the all business airlines

pixel Survival strategies of the all business airlines

2 Responses to “Survival strategies of the all-business airlines”

  1. Booking flights on L’Avion just got less risky » Upgrade: Travel Better Says:

    [...] – Survival strategies of the all-business class airlines – Inside L’Avion, part un: a good seat but a shortage of fluids and information – Inside [...]

  2. Booking flights on L’Avion just got less risky » Upgrade: Travel Better Says:

    [...] move comes as a bit of a surprise to me, since L’Avion and OpenSkies just started codesharing a few weeks ago. I would have expected that relationship to progress for at least few quarters [...]

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