Why you need to shop around for rental cars
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To see how the travel business really works, sometimes it takes a good old-fashioned lawsuit. Vanguard Car Rental, the parent company of Alamo and National, took Orbitz to court, because Orbitz wasn’t listing the Vanguard brands on the first page of search results when customers ran searches on the online travel megasite.
The suit, filed Friday in the Illinois Circuit Court of Cook County, alleges Alamo and National rental offers show up on a secondary page because Vanguard refused to increase the commission rate paid Orbitz for online bookings. That rate was established in a contract that runs through 2008.
[…]
Chicago-based Orbitz called the claims “baseless” in a news release, and said Vanguard was trying to sue its way to preferential placement on the website.In addition to requesting the higher commission rate, Orbitz demanded $1.5 million in mid-April, Vanguard claimed.
Baseless? Orbitz panned the suit in a press release, but in the process, effectively admitted to doing what Vanguard accused them of, and exposed the nature of their business model: pay to play.
The bottom line is that Vanguard is trying to use a lawsuit to get a sorting result from Orbitz that Vanguard and Orbitz did not agree to. In short, Vanguard is trying to use its lawsuit to get something for nothing.
So the sorting of rental car prices isn’t based on price. Other sites are up front about this, by labeling the first set of results as “preferred vendors” or such. But Orbitz doesn’t do that. They just show results. And those results are driven by — let’s be blunt here — bribes.
So why did the judge throw out the case? After all Orbitz essentially agreed with Vanguard and admitted that they rank results according to who’s willing to pay for the privilege. But all this is seemingly legit, according to the contracts between the agency and the supplier.
At the end of the day, this illustrates that you really need to shop around. Never, EVER use just one site to search for fares or rates. You never know what secret deals are influencing the search results.
(Thanks to Budget Travel’s Sean O’Neill!)


Flashback to 2001… Enron was making big money trading energy, and (not entirely coincidentally) California was experiencing blackouts. Hotels across the country, but especially in California, were tacking on energy surcharges of $2 or $3 every night, instead of raising the actual rates. 



Urinals!
