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Philosophical wordplay or dadaist corporate speak? JetBlue claims it’s not creating a first or business class cabin on its planes. But it does plan to “offer passengers in the first few rows and emergency exit seats of its larger aircraft additional space for an added fee.”

Hmm. Additional space. Higher price. And yet: “We’re not going to a two-cabin airplane,” CEO David Barger says.

Oh, right. You’re missing the free cocktail. Fine, don’t call it first class, then. Call it premium economy.

Or maybe it’s not two “cabins,” because a carpeted bulkhead divider won’t be introduced.

Or maybe they’re not “going” to a two-cabin airplane because they’re already there, with expensive tickets already getting access to seats with more legroom.

Ooh, Barger, you cunning wordsmith, you’re good! Or is it “bad”?

Related:
- JetBlue increases legroom, creates de facto premium section
- JetBlue introduces premium economy cabin after all
- Wilkommen! Bienvenue! JetBlue to go Euro-style with a first class cabin?
- How do you search for premium economy fares?
- Demystifying premium economy