Comments on: Hertz creates new spelling-challenged low-priced subsidiary http://www.upgradetravelbetter.com/2007/09/04/hertz-creates-new-spelling-challenged-low-priced-subsidiary/ Living the first class life -- at coach prices Fri, 20 Nov 2009 13:55:54 -0700 hourly 1 By: Mark Ashley http://www.upgradetravelbetter.com/2007/09/04/hertz-creates-new-spelling-challenged-low-priced-subsidiary/#comment-16164 Mark Ashley Wed, 05 Sep 2007 02:42:37 +0000 http://www.upgradetravelbetter.com/2007/09/04/hertz-creates-new-spelling-challenged-low-priced-subsidiary/#comment-16164 Hertz should then start branding itself as "The Z." "Who you renting with?" "The Z." "Propah." Maybe MC Hammer should do the ads. Hertz should then start branding itself as “The Z.”

“Who you renting with?”
“The Z.”
“Propah.”

Maybe MC Hammer should do the ads.

]]> By: A. Mabry http://www.upgradetravelbetter.com/2007/09/04/hertz-creates-new-spelling-challenged-low-priced-subsidiary/#comment-16161 A. Mabry Tue, 04 Sep 2007 21:15:51 +0000 http://www.upgradetravelbetter.com/2007/09/04/hertz-creates-new-spelling-challenged-low-priced-subsidiary/#comment-16161 Really? I didn't get that at all. The Z in Hertz is a "hard" Z, while the Z in Wheelz is "soft." I didn't see any consistent branding here. If that was intended, then it didn't work. Really? I didn’t get that at all. The Z in Hertz is a “hard” Z, while the Z in Wheelz is “soft.”

I didn’t see any consistent branding here. If that was intended, then it didn’t work.

]]> By: wesley seeger http://www.upgradetravelbetter.com/2007/09/04/hertz-creates-new-spelling-challenged-low-priced-subsidiary/#comment-16158 wesley seeger Tue, 04 Sep 2007 18:58:22 +0000 http://www.upgradetravelbetter.com/2007/09/04/hertz-creates-new-spelling-challenged-low-priced-subsidiary/#comment-16158 Mark, Chill out man.......its obvious to the casual observer that the Z in wheelz is an effort by Hertz to connect the brand identities as in hertZ - simplywheelZ. Along the same line as uniTED's discount airline. Corny? yes .....but brand identity is everything. w... Mark,

Chill out man…….its obvious to the casual observer that the Z in wheelz is an effort by Hertz to connect the brand identities as in hertZ – simplywheelZ. Along the same line as uniTED’s discount airline. Corny? yes …..but brand identity is everything.

w…

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