Short hops — May 17, 2007 — Southwest gets searchable, airlines barely better than cable companies, luggage gouging, and make your own ID

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Hell freezes over: Southwest makes its fares more widely searchable
(corrected) It’s a bizarre reversal of their earlier strategy of keeping their fares out of the major online booking systems and travel agencies, and forcing you to go to their website to check their prices. But they’ve opened it up: Southwest Airlines has signed on for a ten-year pact with Galileo, one of the major computer networks used by travel agents and online booking companies to pull up fares. What does it mean for you? Easier comparison shopping. (Some background here, from when jetBlue similarly linked up other sites.) Until now, Southwest has never shown up in airfare searches outside of their own site, so it’s pro-consumer to see their fares head-to-head with other airlines’ offerings. But there’s a catch: They’re keeping some of their lowest fares out of Galileo. Baby steps. (Clarification: Travel agents who subscribed to the Sabre GDS were able to book Southwest flights for their clients previously. But the big online agencies — Orbitz, Travelocity, Expedia, etc. — couldn’t. It’s not clear if the new deal will integrate Southwest into those sites yet.)

Non-news: People aren’t happy with airlines
It should come as no surprise whatsoever that the general public is dissatisfied with the airlines in America. Only slightly more surprising is just how much some airlines’ ratings suck. United Airlines’ miserable showing is worst in the airline sector. But even more telling, the only company (in any industry) in the survey that out-awfuls UAL? Charter Communications. When you’re in a dead heat for last place with the cable guy, you know something is wrong. (As an aside, looking at the trendlines, I’m obviously not the only person who liked bankrupt United better…) Click here for the full ranking — for all companies, not just airlines.

Reason #7,619 to avoid checking luggage
The Today Show’s Peter Greenberg discovers the dark side of European low fare airlines when easyJet hits him with over $500 in excess luggage fees. Each way. He wasn’t transporting an entire apartment across the Channel, either. Flying on Air France, with those same suitcases, would have cost him less in the end. But Peter, why are you traveling low-rent on easyJet in the first place? (via Elliott)

Midwest and Northwest codeshare, but will it matter once AirTran buys Midwest?
Midwest Airlines and Northwest have started codesharing, which lets customers of both airlines earn miles on a lot more routes. Great, but considering that AirTran is launching a hostile takeover of Midwest, and already has nearly 57% of shares, will this deal survive the seemingly inevitable acquisition?

ID required, just not necessarily real ID
You may have to pull out identification in order to pass through airport security, but as a recent undercover investigation proves, the ID doesn’t need to be real. Just plausible enough to look real. That “Official Bikini Inspector” ID you got on the boardwalk in Wildwood, New Jersey in 1985 won’t cut it, tough guy.

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6 Responses to “Short hops — May 17, 2007 — Southwest gets searchable, airlines barely better than cable companies, luggage gouging, and make your own ID”

  1. Joe says:

    You’re wrong about Southwest. Their fares have been available for years when searching fares in the SABRE GDS system.

  2. Mark Ashley says:

    Can anyone besides travel agents who subscribe to Sabre see those fares? If I recall correctly, Travelocity is powered by Sabre, but Southwest doesn’t show up there.

  3. Joe says:

    Let me quote to you the first line of this article, “It’s a bizarre reversal of their earlier strategy of keeping their fares out of the major online booking systems and travel agencies, and forcing you to go to their website to check their prices.” That says that they were keeping them out of the hands of travel agents which is untrue. SABRE agents have been able to sell WN for years.

  4. Mark Ashley says:

    Ok, Joe, I’m correcting/clarifying the post. When I wrote the first sentence you cite, I meant “major online” to refer to both online “booking systems” and online “travel agencies.” I was unclear. But I also admit I wasn’t aware that travel agents who are part of Sabre could book Southwest tickets for their clients through that system. So thanks for clarifying.

  5. Dan S says:

    Mark: I’m pretty sure the deal excludes Southwest fares from showing up on on-line booking sites.

  6. Mark Ashley says:

    Thanks, Dan!

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