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	<title>Comments on: Track airfare before and AFTER you buy?</title>
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	<link>http://www.upgradetravelbetter.com/2007/05/16/track-airfare-before-and-after-you-buy/</link>
	<description>Living the first class life -- at coach prices</description>
	<lastBuildDate>Fri, 20 Nov 2009 13:55:54 -0700</lastBuildDate>
	
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		<title>By: Orbitz Price Assurance re-examined: Real savings or gimmick? &#124; Upgrade: Travel Better</title>
		<link>http://www.upgradetravelbetter.com/2007/05/16/track-airfare-before-and-after-you-buy/#comment-30627</link>
		<dc:creator>Orbitz Price Assurance re-examined: Real savings or gimmick? &#124; Upgrade: Travel Better</dc:creator>
		<pubDate>Tue, 10 Nov 2009 19:06:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.upgradetravelbetter.com/2007/05/16/track-airfare-before-and-after-you-buy/#comment-30627</guid>
		<description>[...] what I wrote when it was rolled out:  Unlike Yapta, which tracks fare drops and alerts you when the published price goes down, Orbitz will [...]</description>
		<content:encoded><![CDATA[<p>[...] what I wrote when it was rolled out:  Unlike Yapta, which tracks fare drops and alerts you when the published price goes down, Orbitz will [...]</p>
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		<title>By: Check in the mail: Orbitz refunds airfare price drops, but is it worthwhile? &#124; Upgrade: Travel Better</title>
		<link>http://www.upgradetravelbetter.com/2007/05/16/track-airfare-before-and-after-you-buy/#comment-30624</link>
		<dc:creator>Check in the mail: Orbitz refunds airfare price drops, but is it worthwhile? &#124; Upgrade: Travel Better</dc:creator>
		<pubDate>Tue, 10 Nov 2009 19:06:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.upgradetravelbetter.com/2007/05/16/track-airfare-before-and-after-you-buy/#comment-30624</guid>
		<description>[...] Yapta, which tracks fare drops and alerts you when the published price goes down, Orbitz will [...]</description>
		<content:encoded><![CDATA[<p>[...] Yapta, which tracks fare drops and alerts you when the published price goes down, Orbitz will [...]</p>
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		<title>By: End of an era: United ends free ticket repricing &#124; Upgrade: Travel Better</title>
		<link>http://www.upgradetravelbetter.com/2007/05/16/track-airfare-before-and-after-you-buy/#comment-27216</link>
		<dc:creator>End of an era: United ends free ticket repricing &#124; Upgrade: Travel Better</dc:creator>
		<pubDate>Mon, 23 Mar 2009 17:49:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.upgradetravelbetter.com/2007/05/16/track-airfare-before-and-after-you-buy/#comment-27216</guid>
		<description>[...] the folks at Yapta, the service that tracks price drops after you&#8217;ve purchased the ticket, argued when they first launched their fare-drop tracking service: Look, as an airline I still keep your [...]</description>
		<content:encoded><![CDATA[<p>[...] the folks at Yapta, the service that tracks price drops after you&#8217;ve purchased the ticket, argued when they first launched their fare-drop tracking service: Look, as an airline I still keep your [...]</p>
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		<title>By: Brian</title>
		<link>http://www.upgradetravelbetter.com/2007/05/16/track-airfare-before-and-after-you-buy/#comment-26759</link>
		<dc:creator>Brian</dc:creator>
		<pubDate>Sat, 07 Feb 2009 16:34:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.upgradetravelbetter.com/2007/05/16/track-airfare-before-and-after-you-buy/#comment-26759</guid>
		<description>From the UK you could try http://www.cheaponlineflights.com or for the low cost budget airlines like ryanair or easyjet Skyscanner.net is the best I have found so far.</description>
		<content:encoded><![CDATA[<p>From the UK you could try <a href="http://www.cheaponlineflights.com" rel="nofollow" target="_blank" class="liexternal">http://www.cheaponlineflights.com</a> or for the low cost budget airlines like ryanair or easyjet Skyscanner.net is the best I have found so far.</p>
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		<title>By: Yapta launches alerts for award ticket availability &#187; Upgrade: Travel Better</title>
		<link>http://www.upgradetravelbetter.com/2007/05/16/track-airfare-before-and-after-you-buy/#comment-25558</link>
		<dc:creator>Yapta launches alerts for award ticket availability &#187; Upgrade: Travel Better</dc:creator>
		<pubDate>Thu, 20 Nov 2008 10:23:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.upgradetravelbetter.com/2007/05/16/track-airfare-before-and-after-you-buy/#comment-25558</guid>
		<description>[...] - Track airfare before and AFTER you buy? - Check in the mail: Orbitz refunds airfare price drops, but is it [...]</description>
		<content:encoded><![CDATA[<p>[...] &#8211; Track airfare before and AFTER you buy? &#8211; Check in the mail: Orbitz refunds airfare price drops, but is it [...]</p>
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		<title>By: 10 Tips: How to score a cheap airline ticket</title>
		<link>http://www.upgradetravelbetter.com/2007/05/16/track-airfare-before-and-after-you-buy/#comment-22654</link>
		<dc:creator>10 Tips: How to score a cheap airline ticket</dc:creator>
		<pubDate>Wed, 30 Jul 2008 23:33:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.upgradetravelbetter.com/2007/05/16/track-airfare-before-and-after-you-buy/#comment-22654</guid>
		<description>[...]  • The New York Times: How to Fly As a Courier (February 17, 2002) • Upgrade: Travel Better: Track airfare before and AFTER you buy? (May 16, 2007) • FareCompare: Same Day Cheapest Airline Ticket Refunds - Hype or Hope? • [...]</description>
		<content:encoded><![CDATA[<p>[...]  • The New York Times: How to Fly As a Courier (February 17, 2002) • Upgrade: Travel Better: Track airfare before and AFTER you buy? (May 16, 2007) • FareCompare: Same Day Cheapest Airline Ticket Refunds &#8211; Hype or Hope? • [...]</p>
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		<title>By: 2008 June 24 &#187; Upgrade: Travel Better</title>
		<link>http://www.upgradetravelbetter.com/2007/05/16/track-airfare-before-and-after-you-buy/#comment-22320</link>
		<dc:creator>2008 June 24 &#187; Upgrade: Travel Better</dc:creator>
		<pubDate>Wed, 25 Jun 2008 02:57:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.upgradetravelbetter.com/2007/05/16/track-airfare-before-and-after-you-buy/#comment-22320</guid>
		<description>[...] Yapta, which tracks fare drops and alerts you when the published price goes down, Orbitz will [...]</description>
		<content:encoded><![CDATA[<p>[...] Yapta, which tracks fare drops and alerts you when the published price goes down, Orbitz will [...]</p>
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		<title>By: Nicole Gustas</title>
		<link>http://www.upgradetravelbetter.com/2007/05/16/track-airfare-before-and-after-you-buy/#comment-15793</link>
		<dc:creator>Nicole Gustas</dc:creator>
		<pubDate>Fri, 03 Aug 2007 01:28:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.upgradetravelbetter.com/2007/05/16/track-airfare-before-and-after-you-buy/#comment-15793</guid>
		<description>Once again, another great post.  I linked to you over here:
http://www.mahalo.com/How_to_Book_a_Cheap_Flight
Mahalo for all the great information you put out!</description>
		<content:encoded><![CDATA[<p>Once again, another great post.  I linked to you over here:<br />
<a href="http://www.mahalo.com/How_to_Book_a_Cheap_Flight" rel="nofollow" target="_blank" class="liexternal">http://www.mahalo.com/How_to_Book_a_Cheap_Flight</a><br />
Mahalo for all the great information you put out!</p>
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		<title>By: Short hops &#8212; May 23, 2007 &#8212; Free wine declined, a new front in the all-premium flight wars, downgraded upgrades, and more &#187; Upgrade: Travel Better</title>
		<link>http://www.upgradetravelbetter.com/2007/05/16/track-airfare-before-and-after-you-buy/#comment-14829</link>
		<dc:creator>Short hops &#8212; May 23, 2007 &#8212; Free wine declined, a new front in the all-premium flight wars, downgraded upgrades, and more &#187; Upgrade: Travel Better</dc:creator>
		<pubDate>Wed, 23 May 2007 13:10:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.upgradetravelbetter.com/2007/05/16/track-airfare-before-and-after-you-buy/#comment-14829</guid>
		<description>[...] comes alive! Yapta, the service that tracks fares after you&#8217;ve bought, mentioned here last week, is now [...]</description>
		<content:encoded><![CDATA[<p>[...] comes alive! Yapta, the service that tracks fares after you&#8217;ve bought, mentioned here last week, is now [...]</p>
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		<title>By: Mark Ashley</title>
		<link>http://www.upgradetravelbetter.com/2007/05/16/track-airfare-before-and-after-you-buy/#comment-14786</link>
		<dc:creator>Mark Ashley</dc:creator>
		<pubDate>Fri, 18 May 2007 20:36:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.upgradetravelbetter.com/2007/05/16/track-airfare-before-and-after-you-buy/#comment-14786</guid>
		<description>This is a good point, too.  Who is the market that Yapta is after?  Since they&#039;re targeting people who book their own travel, they&#039;re presumably not going after the major corporate contract market.  If it&#039;s individual leisure travelers, then those folks, like you, are already aiming for the lowest prices when they purchase a ticket in the first place.  The voucher game is rarely worth playing if you&#039;re already at rockbottom fares.

I&#039;m also wondering how many airlines this would actually work with in the first place.  I know that United offers free vouchers when there are price drops.  But others require change fees, and you are essentially cancelling your old ticket and buying a one.  How large is this voucher &quot;market&quot;?

So again, while a good idea for consumers in theory, it&#039;s not clear how it plays out in practice.</description>
		<content:encoded><![CDATA[<p>This is a good point, too.  Who is the market that Yapta is after?  Since they&#8217;re targeting people who book their own travel, they&#8217;re presumably not going after the major corporate contract market.  If it&#8217;s individual leisure travelers, then those folks, like you, are already aiming for the lowest prices when they purchase a ticket in the first place.  The voucher game is rarely worth playing if you&#8217;re already at rockbottom fares.</p>
<p>I&#8217;m also wondering how many airlines this would actually work with in the first place.  I know that United offers free vouchers when there are price drops.  But others require change fees, and you are essentially cancelling your old ticket and buying a one.  How large is this voucher &#8220;market&#8221;?</p>
<p>So again, while a good idea for consumers in theory, it&#8217;s not clear how it plays out in practice.</p>
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		<title>By: Mark Ashley</title>
		<link>http://www.upgradetravelbetter.com/2007/05/16/track-airfare-before-and-after-you-buy/#comment-14785</link>
		<dc:creator>Mark Ashley</dc:creator>
		<pubDate>Fri, 18 May 2007 20:32:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.upgradetravelbetter.com/2007/05/16/track-airfare-before-and-after-you-buy/#comment-14785</guid>
		<description>Thanks for this thoughtful comment.  I think that the benefit that Yapta would theoretically provide the airlines is to lock in customers for future purchases.  Their management suggested this in an interview with Business 2.0, &lt;a href=&quot;http://blogs.business2.com/business2blog/2007/04/startup_watch_y.html&quot; rel=&quot;nofollow&quot;&gt;here&lt;/a&gt;:
&lt;blockquote&gt;Airlines looking to maximize short term profits are not going to like us.  Yield management systems are built to maximize revenue on a single flight, but the real win is building value over the long term.  Look, as an airline I still keep your cash.  I&#039;m taking a short-term hit, and over the next 12 months I have the opportunity to turn that $100 coupon into a $500 ticket. I&#039;ve locked in your loyalty.&lt;/blockquote&gt;
There&#039;s something to that.  If you&#039;ve got a voucher in hand for, say, United, then you&#039;re going to try to use it.  So United gets your money twice: once for the original purchase, and once for the second flight, which will inevitably cost you more than the voucher.

I am not sure how this model would scale, but I can see the logic behind it.  Theory, and practice, however, are very different...</description>
		<content:encoded><![CDATA[<p>Thanks for this thoughtful comment.  I think that the benefit that Yapta would theoretically provide the airlines is to lock in customers for future purchases.  Their management suggested this in an interview with Business 2.0, <a href="http://blogs.business2.com/business2blog/2007/04/startup_watch_y.html" rel="nofollow" target="_blank" class="liexternal">here</a>:</p>
<blockquote><p>Airlines looking to maximize short term profits are not going to like us.  Yield management systems are built to maximize revenue on a single flight, but the real win is building value over the long term.  Look, as an airline I still keep your cash.  I&#8217;m taking a short-term hit, and over the next 12 months I have the opportunity to turn that $100 coupon into a $500 ticket. I&#8217;ve locked in your loyalty.</p></blockquote>
<p>There&#8217;s something to that.  If you&#8217;ve got a voucher in hand for, say, United, then you&#8217;re going to try to use it.  So United gets your money twice: once for the original purchase, and once for the second flight, which will inevitably cost you more than the voucher.</p>
<p>I am not sure how this model would scale, but I can see the logic behind it.  Theory, and practice, however, are very different&#8230;</p>
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		<title>By: Jim</title>
		<link>http://www.upgradetravelbetter.com/2007/05/16/track-airfare-before-and-after-you-buy/#comment-14784</link>
		<dc:creator>Jim</dc:creator>
		<pubDate>Fri, 18 May 2007 20:23:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.upgradetravelbetter.com/2007/05/16/track-airfare-before-and-after-you-buy/#comment-14784</guid>
		<description>One of the problems that I see with this that greatly devalues the service for me is that I generally buy only very low fares (relative to all the fares available--e.g., an expensive fare for me is $350-400 and that&#039;s rare).  So even if the fare drops, after paying the fees ($50-100 or more) for the change, it&#039;s rarely a profitable effort.  Even if there is some gain, my time is probably more valuable than the $20 or so it would net me.</description>
		<content:encoded><![CDATA[<p>One of the problems that I see with this that greatly devalues the service for me is that I generally buy only very low fares (relative to all the fares available&#8211;e.g., an expensive fare for me is $350-400 and that&#8217;s rare).  So even if the fare drops, after paying the fees ($50-100 or more) for the change, it&#8217;s rarely a profitable effort.  Even if there is some gain, my time is probably more valuable than the $20 or so it would net me.</p>
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