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Your newspaper smells delicious, did you stay at an Omni?
Hotels’ “scent programs” and aromatherapy trends may have just jumped the shark. In a cross-promotional marketers’ fantasy come true, Omni Hotels have started slapping berry-scented stickers advertising Starbucks muffins on copies of USA Today. And the Wall Street Journal is considering adding scents to their advertising pages. Hopefully these odors won’t interfere with the whiff of lemongrass and green tea that’s being pumped into lobby spaces at the chain. What’s next, pay-per-view Smellovision?

Predict the next threat? A TSA-inspired contest
Bruce Schneier is running a contest to conceive of an absurd, fictional terrorist plot that would cause the TSA to start banning yet another product from airports. The more ludicrous the product, yet oddly plausible the threat, the better. Why? “The purpose of this contest is absurd humor, but I hope it also makes a point. Terrorism is a real threat, but we’re not any safer through security measures that require us to correctly guess what the terrorists are going to do next.” Partially-digested food, tooth-fillings, and zippers are front-runners in my book.

Enterprise Rent-a-Car buys Alamo and National
Enterprise is buying Vanguard Car Rental, the parent company of Alamo and National. The combined company would have over a million cars on its lots. Will rentals at Enterprise become more automated, like at Alamo/National? Will Alamo/National start doing the long walkarounds, hard-sells on CDWs, and secretly-negotiable rates?

Wi-fly
After the shutdown of Boeing’s Connexion satellite-based inflight internet service, other companies have been slow to start up service, which was promised nearly a year ago. Scott McCartney checks in with possible providers, and we’re still not there. But it’s coming “early next year.” And rest assured, Skype calls won’t go through. They’ll be blocked, so your fears of cellphone conversations can be kept at bay. Onboard wi-fi — which is already approved for service by both the FCC and FAA — will cost around $10 per day, and packages that link with existing services like T-Mobile HotSpot, Boingo, and iPass will be available. No word on which airlines will be the first to bite.

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