Facing an “elite” tier of services, resort guests crash the gates
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Airlines do first class and coach. Rental car companies offer luxury and economy models. And hotels offer oceanview suites and dumpster-view doubles. But some resorts are cordoning off facilities for their highest-paying customers, like separate pools, separate restaurants, and separate services. A backlash is beginning.
The Wall Street Journal has an exposé on the increasingly two-class society at already high-end luxury hotels. Some folks are willing to pay hundreds and hundreds of dollars on top of their expensive base rates, to have special treatment with already-luxurious resorts. But hotels aren’t keeping this subtle. Instead of keeping the two-class treatment quiet, it’s becoming more and more obvious. There are some who are growing resentful.
Example:
Jacob and Susan Rooksby got a peek at the subtle class distinctions during their January honeymoon at the Paradisus Playa Conchal in Costa Rica, where they paid $800 a night for a junior suite. […] Two days later, they stumbled on a quieter pool, where an attendant was circling with cold towels among the 14 or so guests. But as soon as the couple set down their towels, the attendant asked them to leave. “He said, ‘Oh. I’m sorry but this pool is only for Royal Service guests,’” says Mr. Rooksby, a 25-year- old law student at the University of Virginia. “You don’t expect, for that kind of money, to be treated like a second-class citizen.”
Higher-paying guests are identifiable by color-coded bracelets (eww!) or towels with a special stripe of color.
If you didn’t pay the big bucks to get the ultra-elite treatment up front, you might be invited to do so at check-in if you carry the proper air: “hotel staff will ask “refined” customers — for example, those who arrive on a private plane or who have an American Express black card — or those who look like they have been to the Caribbean if they want to upgrade at check-in.” Umm, would you know which stamps are in my passport, just by looking at me? I hope not! (And yes, I’ve been to the Caribbean.)
If paying $800 for a resort room doesn’t get you into the kool pool, then that’s not a hotel I’d really want to stay at.
So now some guests are just violating the rules, and hoping they don’t get caught. Some hotels worry that their fences around the exclusive pools are too short. Sounds like a lovely environment for a vacation.










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