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It seems that every other week yields another report of an improved business class seat. This week, it’s British Airways’ turn.

The carrier is beefing up its ClubWorld offering by widening the lie-flat seats by 5 inches, improving catering and video entertainment, and adding features like standard-plug power ports, electronically-powered privacy screens, and storage units. The seat rollout begins this month and is scheduled to be completed across the fleet in 18 months. The new menu hits the skies in January 2007.

Interestingly, the airline is increasing the number of business class seats on each plane. But since each seat is 25% wider than its predecessor, this presumably means that the business class section will take a bite out of the first and/or economy class sections. (Compare to Singapore Airlines’ new premium cabins, which are even 5 inches wider.)

The website for the new service is pretty, but short on real images. It’s all a virtual tour, so it’s hard to see what the layout will really look like.