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Two weeks ago, I mentioned the launch of MyWetStuff.com, the site that promises to deliver trial sized personal care liquids to your destination, so you can leave the liquids at home and avoid checking-in your suitcase. Sounds great, right?

The site launched today. With travel of my own coming up on Thursday, I thought I’d give it a whirl.

Lower your expectations.

Though it’s launched, many pages (such as the FAQ) are not up and running. It’s very much a site under construction.

Early birds to the site are eligible to receive $15 in free goods. Which is great, except the shipping charge for my 9-item test shopping cart came to $13.20. That’s some expensive mini-toothpaste.

Orders require at least 4 days’ advance notice in order to be processed. For that kind of shipping charge, you’d expect a little bit faster processing.

Further, the first actual shipping date that the site will accept is September 29. Buy today, but wait over three weeks for your goods?

Finally, when you enter your shipping information, there’s not enough room on the form for useful details, like hotel or company name. One line for name, one for address. I imagine most users of the site would be staying in a hotel, so you’d better hope your name is short: your name and the hotel’s name need to fit into a 32-character field.

With established competitors like drugstore.com ready to ship the goods, and with brick-and-mortar stores located across the country, this site is looking like it’s a nonstarter in its current form. Great idea, but questionable execution.

(image: sanyam)