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US Airways must be trying to get on Rune Tapper’s good side. The airline is redesigning its air sickness bags, adding advertising to the bags you see in the seatback pockets.

US Airways already slaps ads on the tray tables, but admits to worrying that the inflight experience is becoming more and more like riding in a subway car, plastered with ads. They also admit that “the jury isn’t in on advertising on tray tables as a decent way to boost revenue,” so barf bags may not end up being a real cash cow. But the bags are easier to replace than the tray tables, should passengers react negatively.

I’d rather see the ads on the bags than on the plane’s hardware. Remember, onboard advertising could still get worse: Ads could still go on the underside of tray tables, on the overhead bin doors, inside the bins, on the bathroom door, on the cockpit door, on the flight attendant uniforms, on the windowshades, and perhaps even in a laser light show on the ceiling of overnight flights. (Please, don’t.)

In any case, if you see a new ad-laden bag, send it to Rune. He’ll appreciate it, and US Airways is missing from his online collection.

(image: ad-covered Ryanair “dual-purpose” air sickness bag, via sicksack.com)