Comments on: Do we really need ANOTHER all-business class airline to London? http://www.upgradetravelbetter.com/2006/04/10/do-we-really-need-another-all-business-class-airline-to-london/ Living the first class life -- at coach prices Fri, 20 Nov 2009 13:55:54 -0700 hourly 1 By: Kennith McAllister http://www.upgradetravelbetter.com/2006/04/10/do-we-really-need-another-all-business-class-airline-to-london/#comment-24831 Kennith McAllister Mon, 13 Oct 2008 08:20:37 +0000 http://upgradetravelbetter.com/?p=79#comment-24831 hi i'm doing a similar assignment to liezel.. it's due for friday this week as in 17 october 2008, 4 days from now so i'm kinda in a time crunch... why would an airline target business class passengers only? how would an airline segment their customers? what basis do they use? based on enviromental factors, what factors will affect the airline industry? please help ASAP.. thanx Kennith hi i’m doing a similar assignment to liezel.. it’s due for friday this week as in 17 october 2008, 4 days from now so i’m kinda in a time crunch…

why would an airline target business class passengers only?

how would an airline segment their customers? what basis do they use?

based on enviromental factors, what factors will affect the airline industry?

please help ASAP.. thanx
Kennith

]]> By: Kennith McAllister http://www.upgradetravelbetter.com/2006/04/10/do-we-really-need-another-all-business-class-airline-to-london/#comment-24830 Kennith McAllister Mon, 13 Oct 2008 08:06:59 +0000 http://upgradetravelbetter.com/?p=79#comment-24830 Hi I am doing an assignment on all-business-class airlines and I would like to know why the airlines target business class passengers only through the most competitive route segment, London to New York. How do airlines segment their customers? How do they communicate to potential business class customers? kind of similar to Liezel.. Any information regarding the above will be very much appreciated Kind regards kennith Hi I am doing an assignment on all-business-class airlines and I would like to know why the airlines target business class passengers only through the most competitive route segment, London to New York. How do airlines segment their customers? How do they communicate to potential business class customers?

kind of similar to Liezel..

Any information regarding the above will be very much appreciated

Kind regards
kennith

]]> By: Liezel Steyn http://www.upgradetravelbetter.com/2006/04/10/do-we-really-need-another-all-business-class-airline-to-london/#comment-24769 Liezel Steyn Sat, 04 Oct 2008 11:34:25 +0000 http://upgradetravelbetter.com/?p=79#comment-24769 Hi I am doing an assignment on all-business-class airlines and I would like to know why the airlines target business class passengers only through the most competitive route segment, London to New York. How do airlines segment their customers? How do they communicate to potential business class customers? Any information regarding the above will be very much appreciated Kind regards Liezel Hi I am doing an assignment on all-business-class airlines and I would like to know why the airlines target business class passengers only through the most competitive route segment, London to New York. How do airlines segment their customers? How do they communicate to potential business class customers?

Any information regarding the above will be very much appreciated

Kind regards

Liezel

]]> By: Silverjet IPO enables third London-New York all-business-class airline » Upgrade: Travel Better http://www.upgradetravelbetter.com/2006/04/10/do-we-really-need-another-all-business-class-airline-to-london/#comment-16898 Silverjet IPO enables third London-New York all-business-class airline » Upgrade: Travel Better Tue, 16 Oct 2007 18:23:45 +0000 http://upgradetravelbetter.com/?p=79#comment-16898 [...] the latest entrant (alongside Maxjet and Eos) in the London-New York all-business-class space, successfully raised [...] [...] the latest entrant (alongside Maxjet and Eos) in the London-New York all-business-class space, successfully raised [...]

]]> By: Burn, baby, burn: Silverjet makes carbon offsets mandatory » Upgrade: Travel Better http://www.upgradetravelbetter.com/2006/04/10/do-we-really-need-another-all-business-class-airline-to-london/#comment-14899 Burn, baby, burn: Silverjet makes carbon offsets mandatory » Upgrade: Travel Better Fri, 01 Jun 2007 13:13:42 +0000 http://upgradetravelbetter.com/?p=79#comment-14899 [...] - Reduced-guilt flying now readily available for online purchase - Do we really need ANOTHER all-business class airline to London? - Silverjet IPO enables third London-New York all-business-class airline - Are open skies dirty [...] [...] – Reduced-guilt flying now readily available for online purchase – Do we really need ANOTHER all-business class airline to London? – Silverjet IPO enables third London-New York all-business-class airline – Are open skies dirty [...]

]]> By: Better Living Through Miles http://www.upgradetravelbetter.com/2006/04/10/do-we-really-need-another-all-business-class-airline-to-london/#comment-36 Better Living Through Miles Wed, 12 Apr 2006 18:03:00 +0000 http://upgradetravelbetter.com/?p=79#comment-36 Thanks for the kind words! I agree that LCY would be a sensible choice for an all-business (or all-first) airline, but with only a <a HREF="http://www.ukaccs.info/profiles.htm" rel="nofollow">1319m-long runway</A>, shorter than the other London-area airports, the aircraft such an airline would use would necessarily be quite small. But for an ultra-luxury airline, smaller might be more desirable, anyway. It wouldn't work for an econo-biz airline like Maxjet. Thanks for the kind words!

I agree that LCY would be a sensible choice for an all-business (or all-first) airline, but with only a 1319m-long runway, shorter than the other London-area airports, the aircraft such an airline would use would necessarily be quite small. But for an ultra-luxury airline, smaller might be more desirable, anyway. It wouldn’t work for an econo-biz airline like Maxjet.

]]> By: Chris M. Dickson http://www.upgradetravelbetter.com/2006/04/10/do-we-really-need-another-all-business-class-airline-to-london/#comment-35 Chris M. Dickson Tue, 11 Apr 2006 01:33:00 +0000 http://upgradetravelbetter.com/?p=79#comment-35 I'm really enjoying your blog, by the way; good information, admirable writing and frequent updates. Keep up the good work! Like you I'm not sure that there is that much business for purely-business transatlantic flights, but if I had to back a horse in the race then I probably would go for one that were to be based at London City rather than Stansted or Luton. LCY is extremely well-placed for the parts of London where the target market work, whereas STN and LTN take time to reach. Admittedly you're looking at using a tiddly little plane to fly from LCY, if there are tiddly little planes which can cross the Atlantic in the necessary luxury. I'd be tempted to go small rather than go big and purport the flight to be all-first-class rather than all-business - better to sell, say, 14 round-trips per flight at £4k each and have substantial occupancy than to sell twice as many at less than half the price with smaller occupancy and higher costs? I’m really enjoying your blog, by the way; good information, admirable writing and frequent updates. Keep up the good work!

Like you I’m not sure that there is that much business for purely-business transatlantic flights, but if I had to back a horse in the race then I probably would go for one that were to be based at London City rather than Stansted or Luton. LCY is extremely well-placed for the parts of London where the target market work, whereas STN and LTN take time to reach. Admittedly you’re looking at using a tiddly little plane to fly from LCY, if there are tiddly little planes which can cross the Atlantic in the necessary luxury. I’d be tempted to go small rather than go big and purport the flight to be all-first-class rather than all-business – better to sell, say, 14 round-trips per flight at £4k each and have substantial occupancy than to sell twice as many at less than half the price with smaller occupancy and higher costs?

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