The black art of repricing tickets
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You buy an airline ticket for $300. Three days later, the fare drops to $200. What do you do?
Don’t just grumble about it. Get credit for the difference.
This is actually a semi-secret policy which many travelers, even seasoned ones, don’t know much about. And not every airline does it.
The way it works is simple, in theory: You buy a ticket, and the price for the identical itinerary drops days or weeks later. You contact the airline, either over the phone or via their website, and request the difference. If you are willing to accept vouchers for future travel on that airline, then there is no charge. If you want a cash refund instead, they’ll deduct a fee, usually $100, often wiping out the savings.
When you think about it, it’s kind of amazing that anyone offers this. If you buy a computer in January, and the price drops in March, you don’t call up the dealer and ask for the difference. (Or maybe someone out there does, who knows… but does it work?)
Of course, if you bought a fully-refundable ticket, you can always just refund the earlier ticket and buy a new one at the lower price. But most people are buying restricted tickets. So the airlines that offer this are giving a very nice benefit.
Note also that this is not the same as the “low fare guarantees” that you’ll see on airline websites. Those guarantees apply to a narrow timeframe — usually 24 hours — within which you can get a refund if you find the exact same flights for sale on another site for less money.
Also, the airline won’t call you, begging you to re-fare the ticket. You have to know that the price has dropped. If you see a fare sale advertised, that may be a clue to check the price.
The bigger hurdles are 1) figuring out which airlines allow for re-faring, and 2) finding the actual means to get that refund. They don’t make it easy for you.
As far as I know, in the United States, USAirways and United allow repricing. American, Delta, and Northwest don’t, at least not without imposing hefty fees.
So how does it work? Call the reservations number, and ask to reprice or re-fare the existing itinerary you have. Ask them to check the price, and ask what your options are — cash vs. voucher. That’s it!
You can do it yourself via the web, but it’s fairly hidden. Let’s walk through it, using the United website as an example of how it’s buried.
Let’s assume the fare for your EXACT itinerary has dropped $100 since you bought it. So you go to united.com and click on “my itineraries” in the box on the left. Log in, and the list of itineraries appears. Choose your itinerary and then click the “Change Itinerary” button. Don’t worry, it’s not actually changing anything yet. The itinerary appears. Click on “More options” — a small, subtle link below the list of flights. On the next (similar looking) screen, more buttons appear below the itinerary. And also the text: “You can also check the price of the itinerary.” Click that. If the price is lower, the site will offer a refund in the form of vouchers. Verify your mailing address, and it’s done. Print out the new receipt for your records. If the original price is the best, the site will let you know. Remember, it has to be the EXACT same itinerary, flight for flight.
Three final warnings:
1) If you re-fare, print out the confirmation page, and keep tabs on the mail. If the vouchers don’t show up within 6 weeks, call the airline and ask them to resend them. (I did this last summer, and they doubled the value of the vouchers, as a token of apology.)
2) If you wanted a particular fare booking class, say, because you wanted the flights to qualify for a specific promotion, or because you wanted refundable tickets, you are better off trying to re-fare over the phone. The website option tends to choose the cheapest, most restrictive options for your itinerary.
3) If you have upgrades pending, you may lose them if you use the website. Skip the web. Call it in.
This is a great way to protect yourself against future price fluctuations.
Any other airlines that I’m missing? Let me know.
tags: travel | air travel


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March 13th, 2006 at 3:44 pm |
The last time I did this (on United), the *only* way to redeem the voucher was to go in person to Denver International Airport to buy a ticket. It was not redeemable by phone or online.
March 13th, 2006 at 5:39 pm |
FYI, some store merchants have similar policies. I recently bought a Sears washer/dryer combo, and shortly thereafter noticed an improved sale/promotion that resulted in a total price drop of about $75. Because it was within Sears’ 30-day price protection policy, I called the store. After a bit of confusion on the part of the sales rep, my account was credited.
March 14th, 2006 at 2:48 pm |
Katja — Someone gave you false info. I have regularly used these vouchers by phoning in a reservation and then mailing the voucher back to United. Sorry to hear they made you make an extra trip… You’re right, though, that it’s not redeemable online, which stinks. By the way, you shouldn’t be charged any phone ticketing surcharge when you use these vouchers.
Mark — I’m happy to learn about Sears’ policy, and will keep it in mind when I buy a new washer/dryer! Note that the airlines that have such a policy (and it sounds increasingly that there might only be 2 of them left!) don’t have a 30-day limit, so they’re even more generous than Sears.
March 27th, 2006 at 12:20 pm |
Best Buy has the same thing within 30 days of purchase (for most items) — plus they add 10%. The TV I bought there was advertised at Circuit City the next week for $100 less. I brought the circular and my receipt into Best Buy and they credited me $110. Awesome.
February 14th, 2007 at 11:36 am |
[…] Unlike buying airline tickets, you’re generally not paying any money up front when you reserve a rental car. And if prices go down, you can always make a new reservation and then cancel the old one. (Note, on some airlines, you can get a refund on your airfare when the price drops, too, but unless you’re buying higher-priced refundable fares, you can’t just cancel your old reservations and make fresh ones willy-nilly without paying fees.) […]
March 6th, 2007 at 11:52 am |
[…] In our case, both the existing business relationship with United and — importantly — a number of bonus offers that powerfully boost the earned mileage make the United fare more attractive than the American or AirTran itinerary. There’s a double-mile offer, plus 1000 online purchase miles, 500 miles per online check-in, plus 500 extra miles for doing both online purchase and check-in. While I hope the flights will be on-time, if the flight is late for any reason, the BusinessOne guarantee gives 500 extra miles. (Note: registration for some of these offers is necessary.) Finally, if the fare drops at any point after she purchases the ticket, she can request a voucher on UA for the difference. […]