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	<title>Comments on: Greater transparency for JetBlue fares</title>
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	<description>Living the first class life -- at coach prices</description>
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		<title>By: Short hops &#8212; May 17, 2007 &#8212; Southwest gets searchable, airlines barely better than cable companies, luggage gouging, and make your own ID &#187; Upgrade: Travel Better</title>
		<link>http://www.upgradetravelbetter.com/2006/02/22/greater-transparency-for-jetblue-fares/#comment-14778</link>
		<dc:creator>Short hops &#8212; May 17, 2007 &#8212; Southwest gets searchable, airlines barely better than cable companies, luggage gouging, and make your own ID &#187; Upgrade: Travel Better</dc:creator>
		<pubDate>Fri, 18 May 2007 03:39:32 +0000</pubDate>
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		<description>[...] companies to pull up fares. What does it mean for you? Easier comparison shopping. (Some background here, from when jetBlue similarly linked up other sites.) Until now, Southwest has never shown up in [...]</description>
		<content:encoded><![CDATA[<p>[...] companies to pull up fares. What does it mean for you? Easier comparison shopping. (Some background here, from when jetBlue similarly linked up other sites.) Until now, Southwest has never shown up in [...]</p>
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		<title>By: With rising fares, &#8220;discount&#8221; airlines not always cheapest &#187; Upgrade: Travel Better</title>
		<link>http://www.upgradetravelbetter.com/2006/02/22/greater-transparency-for-jetblue-fares/#comment-8407</link>
		<dc:creator>With rising fares, &#8220;discount&#8221; airlines not always cheapest &#187; Upgrade: Travel Better</dc:creator>
		<pubDate>Tue, 13 Mar 2007 02:23:04 +0000</pubDate>
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		<description>[...] searchable by the big travel agencies. (There is a workaround for JetBlue fares, which I reported here.) The masses, assuming the discount airlines are the cheapest, simply buy on [...]</description>
		<content:encoded><![CDATA[<p>[...] searchable by the big travel agencies. (There is a workaround for JetBlue fares, which I reported here.) The masses, assuming the discount airlines are the cheapest, simply buy on [...]</p>
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		<title>By: Upgrade: Travel Better &#187; Blog Archive &#187; Weakening airfare advertising regulation, redux</title>
		<link>http://www.upgradetravelbetter.com/2006/02/22/greater-transparency-for-jetblue-fares/#comment-7502</link>
		<dc:creator>Upgrade: Travel Better &#187; Blog Archive &#187; Weakening airfare advertising regulation, redux</dc:creator>
		<pubDate>Wed, 07 Mar 2007 02:41:41 +0000</pubDate>
		<guid isPermaLink="false">http://upgradetravelbetter.com/?p=13#comment-7502</guid>
		<description>[...] Hypocrisy! Southwest&#8217;s business model is based in large part on making apples-to-apples comparisons with other airlines impossible! Southwest&#8217;s fares are not searchable on the global reservation systems, or on the major online booking sites, BECAUSE that would make the fares easier to compare. Southwest wants its customers to assume that its fares are the lowest, and to avoid comparison shopping. (JetBlue does this, too, though there is a workaround.) [...]</description>
		<content:encoded><![CDATA[<p>[...] Hypocrisy! Southwest&#8217;s business model is based in large part on making apples-to-apples comparisons with other airlines impossible! Southwest&#8217;s fares are not searchable on the global reservation systems, or on the major online booking sites, BECAUSE that would make the fares easier to compare. Southwest wants its customers to assume that its fares are the lowest, and to avoid comparison shopping. (JetBlue does this, too, though there is a workaround.) [...]</p>
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